Summary
Company Description: Insegment is a full-service digital marketing and advertising agency established in 2007. They are looking to hire an experienced SEO Specialist to coordinate SEO efforts for their clients. The SEO Specialist will perform keyword research, provide SEO analysis and recommendations, develop and implement link building campaigns, monitor web analytics, and communicate project development and results to the team.
Requirements
- Prior experience in SEO (5+ years)
- Bachelor's Degree preferred
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS environments
- Knowledge of HTML/CSS and website administration
- High-level proficiency in MS Excel, PowerPoint, and Word
- Ability to create easy-to-read reports relaying complex data sets
- Comfortable with data, must possess an analytical mindset
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management, and time management skills
Responsibilities
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Develop and implement link building campaigns
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Communication to team and management on project development, timelines, and results
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
