Job description
Location: Flexible (Carlsbad, CA) This role offers the flexibility to work from home, within proximity to this office location.
The Role
GoPro’s award-winning social presence serves 50+ million followers daily—a force for positivity that celebrates all things awesome and inspires people to pursue their passions.
As a part of this team, you will directly influence the day-to-day success of GoPro’s social media and influencer marketing efforts.
In this role, you will communicate with fans on behalf of a global brand, inform business leaders, build and maintain relationships with influential online personalities, and assist with paid and organic social strategies.
You will also manage dynamic processes for GoPro’s growing testimonial marketing initiative and content licensing program.
What You Will Do
- Grow the brand’s community management presence, representing GoPro’s tone of voice in engagements with fans, professional athletes, and creators around the world. Interpret broad sentiment and convey relevant learnings that inform PR and product decisions
- Own and create relationships with brand advocates that translate to business value and makes our community an authentic family
- Partner with our Performance Marketing team to manage and optimize the day-to-day process of GoPro’s growing testimonial marketing initiative, including influencer communications, payments, etc.
- Manage the implementation of GoPro’s content licensing program, “GoPro Awards”
- Assist the Social Team in content ideation and strategy
Skills We’re Excited About
- 2+ years of experience in project management, relevant administrative tasks, and/or social marketing with a track record of ownership, independence, and communication-based responsibilities
- Strong communication and copywriting skills
- Notably organized and analytical with an attention for detail
- A passion for social media
Bonus Points For
- An understanding of social reporting metrics
- Experience publishing or community managing with an enterprise social tool
- Baseline familiarity with, or intimate knowledge of action sports, and/or videography
- Experience in the consumer electronics space
- A creative eye for content and a finger-on-the-pulse of social trends
Why Work With Us?
Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.
Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.
Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.
GoPro Highlights
- Get your very own GoPro camera + gear
- Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
- Life insurance and disability benefits
- Generous time off policy
- 12 weeks paid parental leave for new parents
- Pre-tax and Roth 401(k) options
- Discounted employee stock purchase plan (ESPP)
- LiveHealthy monthly wellness reimbursement
- Wellness programs including 1:1 Coaching, 1:1 Therapy sessions, and mental health resources
- Innovative remote-friendly wellness classes and events
- Flexible work arrangements
- Monthly phone and internet reimbursement
- Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
- Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
GoPro is proud to be an Equal Opportunity Employer.
#LI-Remote #flexible#LI-Hybrid #LI-ST1
