Job description
PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.
We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through ESPN BET, Hollywood Casino, theScore Bet Sportsbook & Casino, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.
When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.
With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.
About the Role & Team
The Social Media Coordinator is a key role that sits within the Social Media Marketing team. This role will be focused on driving promotion for our sportsbook and online casino brands: ESPN BET, Hollywood Casino, PENN Play Casino, Hollywood Races, and theScore Casino. This person will be responsible for supporting social strategy, including managing social posting, social reporting, research, and analysis of regular social content and campaigns for our various brands.
This role will also be focused on supporting consistent and optimized execution of social media tactics related to ESPN BET talent ambassadors, and ensuring that content, particularly betting markets and social video, is shared effectively, using the right platforms and best practices. This individual will work with the social team to help guide effective utilization of native platform tools (e.g., Instagram Reels, TikTok sounds, X native video) to amplify reach and engagement, and ensure content aligns with broader campaign strategies.
This role is data-focused with proven capabilities in managing social media audiences & communities at scale, ensuring a consistent brand voice, tone and overall, a positive customer experience across all social media platforms in use.
About the Work
- Monitor and help create daily and engaging ESPN BET content that supports the overall marketing strategy.
- Create and schedule highly engaging and competitive posts for HWC, PPC, HWR, and TSC.
- Monitor social media progress using social media management tools, analytics platforms, and others.
- Produce and distribute weekly reporting across a variety of categorical verticals including but not limited to earned/owned social performance, competitive analysis, sentiment, etc.
- Incorporate optimization strategies, analyze data, and research the best ways to increase traffic.
- Review the success of campaigns and analyze ways to best optimize campaigns and posts.
- Research new media platforms, trends, and industry opportunities.
- Provide feedback from social media trends and research which will be presented to the marketing management team and VP Social.
- Work cross-functionally with social, trading, and marketing teams to align priorities, campaigns, and content distribution.
- Track and ensure timely posting across the right platforms based on content type and audience behavior.
- Share best practices, templates, and updated social guidelines with talent and their teams.
- Provide light copy support when needed to ensure messaging is clear, brand-safe, and optimized for performance.
- Flag underperforming or off-brand posts and work with teams to troubleshoot and optimize.
- Maintain a tracker of talent deliverables to ensure content goes live as planned.
- Due to the seasonality of the sports calendar the role is required to work throughout the weekend occasionally.
- Other duties as required.
About You
- Bachelor’s degree (B.S./B.A.) in marketing, management, business administration, or related field, or equivalent work experience.
- 1-2 years of experience in a digital marketing and/or online gaming operations role.
- Capability to work cross-functionally, including virtual teams.
- Strong verbal and written communication skills.
- Strong attention to detail.
- Ability to organize and prioritize tasks constantly.
- Strong experience using social media measurement tools like Sprout, Facebook/Instagram Insights (Meta’s Business Suite), TikTok Analytics, X Analytics, and YouTube Analytics.
- Experience with Photoshop or digital illustration tools.
- Self-starter.
- Passionate and knowledgeable about North American online gaming, and sports.
- Competent in Microsoft Office and/or Google Suite.
- Ability to work in a fast-paced environment.
What we offer
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements.
#LI-REMOTE
Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.
