Job description
Position Purpose
Big Brothers Big Sisters of America (BBBSA) is seeking a dynamic, creative, and data-driven Temporary Social Media Strategist to support our digital engagement efforts across national and local platforms. This role will play a key part in executing social media strategy, content planning, publishing, community management, and performance tracking during a critical time in our annual campaign calendar.
Location: Continental United States (100% Remote)
FLSA Status: Full Time, Exempt
Duration: 3 Month Temporary Assignment
Essential Duties and Responsibilities
Content Gathering + Calendar Management
- Regularly source and organize content from across our network—agency feeds, partner activations, national events, and more
- Manage the national Asana social calendar with consistent updates, content shifts, and weekly flow adjustments
- Maintain a posting cadence of 3–4x/week per platform, with flexibility based on campaign needs
- Ensure proper tagging of partners, agencies, and individuals, and adjust content formatting per platform norms
Requests + Last-Minute Needs
- Track and prioritize all incoming content requests (comms, fundraising, partnerships, national campaigns) via Asana
- Evaluate calendar content weekly to distinguish between time-sensitive and evergreen posts
- Maintain a clear content pipeline and ensure nothing falls through the cracks
Content Development & Collaboration
- Collaborate with AmeriCorps Vista on content drafting (typically 2 assigned posts per week), reviewing drafts 1.5 weeks out
- Finalize copy and creative in Sprout Social, making necessary adjustments for timeliness or tone
- Assign and brief posts in Asana with clear context, deadlines, and asset needs
Sprout Social Scheduling + Monitoring
- Own daily operations in Sprout Social, including:
- Scheduling all social post
- Monitoring engagement and comment sentiment
- Reporting on weekly and monthly metrics
- Flag unusual activity and help execute BBBSA’s crisis response protocol when needed
Weekly Social Media Roundup
- Prepare and send a weekly roundup (typically Mondays/Tuesdays) for internal alignment
- Collaborate with the comms team to finalize the upcoming week’s plan by Wednesday
Campaign & Moment Execution
- Lead social strategy and execution for major campaigns and seasonal moments (e.g., National Mentoring Month, EOY Giving, Annual Conference)
- Pitch creative concepts, write copy, manage asset development (with design support), and coordinate review cycles
- Balance quick-turn needs with long-term calendar planning
Engagement + Community Management
Monitor comments and DMs daily, respond when appropriate, and escalate sensitive issues
Ensure tone, voice, and brand alignment across all social interactions
Reporting & Optimization
- Collaborate with AmeriCorps Vista on monthly performance reports, highlighting trends, insights, and optimization opportunities
- Recommend new content types, formats, or posting strategies based on what’s working
Education & Related Work Experience
Years and Scope of Related Work Experience: 2–4 years of professional experience managing social media accounts, ideally for a nonprofit or purpose-driven brand.
Culture
- Demonstrate commitment to BBBSA’s shared leadership competencies and organizational values.
- Provide consistent follow-up regarding assigned projects and after meetings.
- Cultivate an environment where all team members feel valued, included, and empowered to achieve their potential.
- Manage related and other duties as assigned in support of department and business needs.
Skills and Knowledge: Strong organizational skills and experience managing content calendars and requests in tools like Asana; Proficiency with Sprout Social (or similar platforms) for scheduling, reporting, and engagement tracking; Excellent copywriting and storytelling skills; Ability to prioritize, pivot, and manage deadlines in a fast-paced environment; Experience managing social campaigns across Instagram, Facebook, Twitter/X, LinkedIn, TikTok, and Threads; Background in nonprofit communications or youth-serving organizations; Understanding of current digital trends, meme culture, and mission-aligned brand tone; Design experience or ability to brief design teams effectively; Prior experience supporting crisis comms and/or community management best practices.
Our Commitment
At Big Brothers Big Sisters of America, we recognize, affirm, and celebrate the backgrounds, lives, and experiences of all of our stakeholders, including youth, families, donors, volunteers, and staff. We ensure the opportunity for all voices and perspectives to be heard and honored. In the workplace, we foster an environment where all people can be their best selves. We affirm that every person has the opportunity to reach their full potential. We strive to realize the full potential that is within all of us by ensuring that all voices and perspectives are heard and honored.
Equal Employment Opportunity
BBBSA provides equal employment opportunities to all qualified individuals without regard to race, creed, color, citizenship, religion, national origin, age, sex, familial or marital status, pregnancy, military or veteran status, sexual orientation, gender identity or expression, genetic information, disability, or any other legally-protected status in accordance with applicable local, state, and federal laws, regulations, and ordinances.
Americans with Disabilities Act
Employee must be able to perform all essential job functions, with or without reasonable accommodation.
Job Responsibilities
The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. BBBSA may change the specific job duties with or without prior notice based on the needs of the organization.
Big Brothers Big Sisters of America is directly recruiting and hiring for this position. We are not engaging any staffing/recruitment firms or agencies for this position. If any candidate profile/resume/identifying information is sent to Big Brothers Big Sisters of America and/or Big Brothers Big Sisters agencies, we will not pay any referral or firm fees in relation to this information.
