Job description
Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.
Job Summary:
Blavity Inc. is looking for an email producer to play an integral role on the Audience Growth team. The Specialist, Email Marketing position is an hourly W2 contract position. The Specialist, Email Marketing position is responsible for building and delivering marketing communications that engage customers and increase acquisition and retention. This role will run and execute email marketing campaigns focusing on email development, automation workflows, and A/B testing to optimize the customer journey.
This position partners closely with the editorial, data intelligence and advertising operations teams. The ideal candidate will be comfortable thinking strategically with a strong attention to detail. This role is critical in developing the in-house email program and supporting the digital efforts as it evolves.
This role will report directly to the Manager, Email Acquisition & Retention.
Contractors will be responsible for providing their own equipment, including but not limited to laptop computers, cell phones, or any other electronic equipment required to perform their role.
Responsibilities:
- Produce and schedule content and assets into email service provider across several brands within specified timeframes
- Analyze and plan email content to engage users across specific audiences toward department and company goals
- Utilize graphic design tools to create high-quality and engaging media to be implemented in email
- Engage specific audiences though response emails by implementing conditional content and range of segments
- Execute marketing and automated email campaigns to drive email messages through HTML/CSS, existing drag-and-drop templates, and automated campaigns
- Review calendars, manage email workflow tools and support campaign kickoffs
- Proactively request more information from Editorial and manage timeline for email needs
- Build emails and manage template library, ensuring email best practices, mobile responsiveness and rendering across all email clients and devices are in place
- Responsible for email proofing, quality assurance process, advanced scheduling and final send/automation parameters
- Configure user initiated sends and A/B deployment tests
- Collaborate with key stakeholders to provide guidance on best email practices and leverage technology to drive innovation and engaging email content
- Work closely with Editorial and Client Services teams for content and email development processes
- Perform other duties and special projects assigned as needed
Qualifications:
- Required Experience:
- Working knowledge of email marketing, including experience with email deployment tools
- Understanding of relational databases and data schema
- Preferred Experience:
- HTML/CSS coding for email
- Technologies:
- Google Suite, Asana, Microsoft Office, Data Analytics tools
- Additional Qualifications:
- Excellent attention to detail
- Interest in learning new platforms and programs
- Exemplary communication and organizational skills
- Desire to shape new processes and continuously optimize
- Knowledge of regulatory requirements of email marketing (privacy regulations, CAN-SPAM, data management)
Details:
- This is a fully remote role, U.S.- based role. Occasional travel may be required.
- Candidates must be authorized to work in the U.S.
- Candidates must be available to work in 80% alignment with the Eastern Time Zone.
- The hourly pay range for this role is $30.
To apply, please submit your resume and cover letter online at BlavityInc.com/Careers.
