Digital Marketing Specialist

Job description

About the Firm

52TEN is an established private investment firm, based in Scottsdale, Arizona, specializing in the acquisition and reposition of manufactured housing communities. As one of the top 100 community owners in America, 52TEN is recognized for its innovative approach and commitment to delivering the best experience in the industry to its employees, residents, investors, and vendors.

About the Role

As 52TEN continues to grow its portfolio of manufactured housing communities—currently 14 properties across Arizona, Nevada, Texas, Florida, and Nebraska—we are looking for a hands-on Digital Marketing Specialist to support day-to-day marketing needs at the property level.

This is a digitally creative, hands-on role focused on bringing our brand to life across multiple platforms. You’ll be responsible for managing social media calendars, writing and editing content, designing marketing assets, and maintaining accurate, up-to-date digital touchpoints—from Google listings to community websites. You’ll also serve as the primary marketing contact for our onsite teams, fielding requests and delivering polished, professional materials on tight timelines.

The ideal candidate combines strong design and copywriting skills with excellent organization and follow-through. If you thrive in a fast-paced, remote environment and take pride in producing high-quality, brand-aligned work, this role offers the chance to make a meaningful impact—and grow into broader digital marketing responsibilities over time.

If you’re detail-oriented, proactive, and excited to contribute to a fast-paced, values-driven team, we’d love to meet you.

Why Work With 52TEN?

At 52TEN, we lead with culture—because we believe it’s one of the most defining aspects of our success. We’re a fast-paced, goal-oriented company that runs on the Entrepreneurial Operating System (EOS), but we also know that work should complement your life, not consume it. As a fully remote team, we offer the freedom, flexibility, and autonomy to do meaningful work while making more time for what matters most to you.

While each team member brings unique skills and responsibilities, collaboration is at the heart of everything we do. We rally around shared goals, support one another, and strive to deliver the best experience—for our investors, our partners, and our team.

What Makes 52TEN Different?

• The Best Experience – We don’t just focus on delivering exceptional experiences for our residents, investors, and vendors—we believe it starts within our team. At 52TEN, we strive for excellence in every interaction, celebrating wins, offering support, and ensuring everyone feels valued.
• True Remote Work Perks – Say goodbye to commutes and micromanagement. At 52TEN, you have the freedom to take ownership over your schedule and the ability to do your best work from anywhere.
• A World-Class Team – We build a team of high-performing, growth-minded individuals who genuinely care about lifting each other up. Every day is an opportunity to grow together, share knowledge, and push for excellence. Our culture of support ensures that you’re always surrounded by top-tier talent with a shared vision.

Do the Following Things Sound Like You?

• You always do the right thing—even when no one’s watching—and you earn trust by being honest, ethical, and transparent.
• You bring structure to chaos—planning, prioritizing, and executing with intention and clarity.
• You hold yourself to high standards and take pride in producing polished, professional work—every single time.
• You’re energized by your work and bring a contagious can-do attitude to each project you touch.
• You notice the little things others miss, and your attention to detail keeps campaigns running smoothly.
• You’re proactive—you don’t wait to be asked, and you’re constantly thinking about how to improve results.
• You learn fast, adapt quickly, and thrive in a fast-paced, ever-changing digital environment.
• You consistently deliver high-quality work—even under pressure or tight deadlines.
• You care deeply about doing excellent work and being someone your team can always rely on.

If this describes you, you’re absolutely in the right place! Here are the key responsibilities and qualifications of our next Digital Marketing Specialist.

Key Responsibilities

• Social Media Content Management: Plan, create, and publish social media content for 52TEN’s portfolio of communities, maintaining a consistent posting cadence (minimum 6 posts per month per park) and ensuring all content aligns with brand guidelines. Set and achieve goals for account growth & engagement.
• Responsive Marketing Support for 52TEN’s Portfolio of Properties: Serve as the primary marketing contact for all Property Managers; respond to all marketing-related requests within 1 business day and complete 95% of standard requests within 3 business days.
• Graphic Design & Copywriting: Maintain an up-to-date library of 52TEN-branded marketing assets (graphics, templates, flyers, signage, etc.) and support internal teams by fulfilling ad hoc design, copywriting, and editing needs within agreed-upon timelines.
• Property Onboarding & Offboarding: Digitally onboard new properties and offboard sold properties within 14 business days of acquisition or sale, ensuring all websites, directories, and digital systems reflect current status and branding.
• WordPress Support:  Review and update each park’s website as needed (at least once per quarter) to ensure accuracy of content, images, pricing, and availability; address one-off website change requests within 3 business days.
• Online Business Listings Maintenance:  Maintain accurate and up-to-date Google Business and Yelp listings for all properties, reviewing and updating information at least monthly and responding to customer reviews within 2 business days. Create posts and publish posts at least once a month that are optimized for search.
• Database Maintenance: Keep the 52TEN marketing database (HubSpot) clean and organized by performing monthly data hygiene reviews; ensure 100% of contacts have complete, non-duplicative records. Assist in ad-hoc marketing-related tasks such as email scheduling, social media scheduling, pipeline & contact management.
• Vendor Coordination: Search and vet vendors for 52TEN marketing needs such as property-level monument signage, photography, videography, etc. Serve as the project manager keeping large projects on-track.
• Photography & Videography: Basic photography editing in LightRoom or PhotoShop, videography in PremierPro or PremierRush, filing & maintaining assets in Google Drive folders.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field—or an equivalent combination of education and hands-on experience
• 3–4 years of experience in digital marketing, preferably in real estate, property management, or multi-location service industries
• Experience using CRMs such as HubSpot, with a strong understanding of audience segmentation and email marketing workflows
• Working knowledge of WordPress and experience managing website content updates
• Proficient with Meta Business Suite, Adobe Creative Suite (PhotoShop, LightRoom, Illustrator, InDesign, PremierRush, PremierPro), Canva, Google Business, Yelp
• Excellent written and visual communication skills, with the ability to convey brand messages clearly and consistently across platforms
• Highly organized with sharp attention to detail and the ability to manage multiple projects and priorities simultaneously
• Self-starter who thrives in a fast-paced environment and can execute with minimal supervision
• Curious, proactive, and always looking for ways to improve performance, systems, and creative output

Compensation and Benefits

• Base Salary: $65,000 - $75,000
• Bonus: A performance bonus will be offered and defined by the company and employee, tied to performance and KPI achievement.
• 3 weeks (15 days) of PTO in your first year of employment
• Company paid holidays
• Group medical, dental, and vision, and life insurance
• Technology reimbursements
• Remote position with work flexibility

Who We Are at 52TEN

• A high-performing team with the agility of a boutique company and the capability of a large one
• Forward-thinking and tech-savvy, always seeking smarter ways to work
• Deeply collaborative—both at our communities and across the company
• Committed to investing in our people, equipping you with the tools to thrive in your role and grow beyond it

Who We’re Not

• We’re not stuck in old ways of thinking or focused only on the bottom line
• We don’t forget that we’re people first—with families, ambitions, and values
• We don’t shy away from challenges or growth—we welcome them
• We don’t avoid accountability or repeat mistakes—we learn and evolve
• We don’t operate in silos—we win as one team

If this sounds like the right fit for you, we’d love to hear from you. Thanks for considering 52TEN as your next career move!