Job description
In this role, you will develop strategies and manage the performance of various paid search accounts, to drive client performance and growth. Exceptional communication skills and the ability to work collaboratively in a remote environment are essential.
Qualities
Here’s what it takes to be successful in the role:
- Curiosity and Skepticism: You are always asking, “ WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.
- Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.
- Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
- Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.
- Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.
- Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.
Responsibilities:
- Responsible for campaign campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.
- Builds relationships and maintains ongoing communications with media representatives.
- Integral activation lead in key client communication.
- Present at all key client presentations and meetings.
- Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
- Keeps a pulse on all media buys and is ultimately responsible for the post-buy results and ongoing reporting.
- Updates Supervisor on status of current accounts on an ongoing basis and elevates and issues in a timely manner.
- Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
- Oversees creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
- Lead in collaboration with finance team members to resolve media billing issues.
- Ensures strict adherence to client budgets while meeting client objectives.
- Stays current on all media trends and opportunities in the industry.
- Other duties/responsibilities may be assigned from time to time.
Qualifications:
- 3+ years of Paid Social Media buying experience required
- Knowledge and prior use of Meta, Tiktok, Snapchat, Pinterest, and LinkedIn ad platformsGoogle Ads, Microsoft Advertising, and Amazon
- Strong organizational and mathematical skills
- Ability to multi-task and deliver work on-time for set deadlines
- Ability to establish good working relationships with media reps
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
- Ability to communicate effectively within a team environment, with outside media reps as well as with current clients
- Must be prepared for a fast-paced environment and be comfortable making decisions
The annual gross base salary range is $69,000 - $103,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP’s total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
BarkleyOKRP’s Commitment to Diversity & Inclusion
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
