UI/UX Lead

Job description

About Sleek

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

1. Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign.  We are the market leaders in Singapore with ~5% market share of all new business incorporations
2. Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
3. Business banking: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK.  We have around 450 staff with an intact startup mindset.

We have achieved >70% compound annual growth in Revenue over the last 5 years and as a result have been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.

About the role

We are seeking an experienced and dynamic UI/UX Lead to join our team and drive the design of exceptional user experiences for our platforms.

The ideal candidate will have a minimum of 7 years of hands-on experience in UI/UX design, with a strong background in designing complex B2B software solutions. As the UI/UX Lead, you will be responsible for leading the design vision, defining user flows, creating intuitive interfaces, and ensuring the overall quality of the user experience for our platform.

This role also involves liaising with internal and external stakeholders and also includes a user feedback loop to constantly improve the platform in terms of user engagement.

Mission: Is to make Sleek a platform which users (Internal & External) love to visit, promote and work on in their day to day usage.

Outcomes:

1. Increase the MAU of users coming on the platform from 23% to double that to 46% in the next 12 months.
2. Help improve the NPS score of the users on platform usage and get it to a minimum of +20
3. Standardise the design output to reduce the delivery time of new designs by a minimum of 20%
4. Knowledge of latest design tools including figma.

To do this, you will have to perform below key responsibilities:

Lead the UI/UX Design Process:

• Oversee all aspects of the design process from research and ideation to prototyping and final implementation.

• Collaborate with cross-functional teams (Product Managers, Developers, Business Analysts) to define and implement design solutions.

• Lead user research efforts to gather insights, analyze user feedback, and iteratively improve the product.

• Design wireframes, mockups, and interactive prototypes to clearly communicate design concepts.

• Build customer feedback loops to constantly improve the user experience basis actual usage rather than stakeholder perceptions.

• Define design principles  and guide to bring in standardization of components which the entire design team uses for the future.

• Drive the vision and roll-out of new gen Sleek 2.0 platform.

• Use data-driven design approaches using tools like hotjar, maze etc. to validate design choices and identify opportunities for improvement.

• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure the platform remains competitive and user-friendly.

• Team Leadership, Mentorship and Stakeholder Management:

  • Lead and mentor a team of UI/UX designers, ensuring high-quality design standards and consistent execution.

  • Provide guidance and support to junior and mid-level designers in areas of user research, prototyping, and visual design.

  • Foster a collaborative and creative environment to drive innovation and user-centered design thinking.

  • Work closely with stakeholders to understand business requirements and translate them into effective design solutions.

  • Advocate for the importance of user-centered design practices within the organization to then churn out experiences keeping users in mind rather than perception based approach.

• Key Qualifications for the role are as follows,

  • Minimum 7 years of professional experience in UI/UX design, with at least 3-4 years leading design teams, ideally in B2B SaaS platforms or enterprise-level applications.
  • Proven track record of designing B2B platforms and would be a good to have experience in the accounting space.
  • Solid understanding of UX research methods and how to apply findings to the design process.
  • Strong communication skills, with the ability to articulate design decisions clearly to both
  • Familiarity with HTML, CSS, and JavaScript is a plus, though not mandatory.
  • Understanding of front-end development processes and collaboration with engineering teams to ensure design feasibility and consistency.

About the interview process

The successful candidate will participate in the below interview stages.

It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.

Whether the interviews are held over video call or in person will depend on your location and the role.

• Introductory call

  • A ~15 minute video call with a member of our HR team to discuss your application and get a better understanding of your experience and expectations for the role

• UI/UX Design Round

  • A ~60 minute chat with the UI/UX Designer
  • We’ll discuss your portfolio or the case study that you shared and other questions related to your skills and experience

• Career deep dive

  • A ~60 minute chat with the Hiring Manager
  • We’ll discuss your last couple of roles to understand your experience in more detail
  • In addition, we’ll be trying to gauge your where your strengths lie

• Behavioural fit assessment

  • A ~60 minute chat, usually with a member of HR or the leadership team
  • We’ll dive into some recent work situations to understand how you think and work

• Reference interviews

  • We’ll have 2-3 short phone or video calls with references that you provide to us
  • So as to not delay your offer, we may ask your permission to have these calls earlier on in the interview process

Requirement for background screening

• Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.

• This may include using external vendors to verify the below:

  • Your education
  • Any criminal history
  • Any political exposure
  • Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks.  Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

Some other great things about working at Sleek…

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.

Flexibility: You’ll be able to work from home 2-3 days per week if you live in Singapore or Hong Kong, or 5 days per week if you’re fully remote. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Additionally, you’ll be able to access our flexi benefits scheme for home office equipment or health and fitness expenditure.  Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilizing AI in our space and are developing a regional center of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp: Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry’s, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through Sleek Sign. We aim to be Carbon Neutral by 2030.