EDO

We provide a measurement platform that links linear and streaming TV ads to consumer behavior. Our goal is to help advertisers understand their media impact, evaluate ad performance, and measure the value of impressions. We use immediate engagement signals, decision science, and AI to offer reliable data, including competitive, category, and historical insights.

Our proprietary TV ad database automatically monitors over 120 linear and streaming TV networks. This system tracks ad details, creative performance, and media effectiveness. We measure immediate ad impact across linear and streaming, giving clients predictive engagement data.

Our key offerings and integrations include:

• TV Outcomes Measurement, powered by AI, connects TV airings to consumer actions.
• Top Ads rankings, updated weekly, identify effective brand ads across various industries using predictive TV outcomes data.
• An annual Basketball TV Outcomes Report details brand and creative performance in basketball TV advertising.
• We offer real-time TV outcomes intelligence for in-house Large Language Models (LLMs) to help optimize audiences, media, and creative performance.
• We integrate with programmatic TV platforms like Amazon DSP, The Trade Desk, and Google DV360 to improve programmatic TV buys.
• Our Engaged Audience Planning tool optimizes for audience and engagement and works with major planning tools like Nielsen, VideoAmp, and Kantar Media.

We track consumer behavioral engagement signals and match them with ad exposures across networks and streaming platforms. We provide competitive TV data, offering insights into competitor actions and real-time performance. Clients can access competitive, category, historical, and predictive information through the Ad EnGage dashboard to optimize campaigns while they are running.

Edward Norton and Daniel Nadler founded us in 2015. Initially, we focused on using data science and AI to improve linear TV ad measurement for the film industry. Since then, we have expanded to measure trillions of impressions across linear and streaming TV for all major advertiser categories and networks. We monitor over 102 trillion TV impressions, 300 million TV airings, 2.1 million ad creatives, 32,000 brands, and 115,000 products.

Our mission is to help brands, networks, and agencies understand what works in linear and streaming TV advertising. We aim to create business value by helping clients make better TV investments, using advanced AI models that analyze millions of TV ads.

We operate with these values:

• We are Partners: We believe in serving and supporting our clients, colleagues, and the community.
• Own Our Excellence: We strive to exceed expectations and take pride in our results.
• Cultivate Curiosity: We encourage inquisitiveness and continuously seek a deeper understanding of each other, our work, and our clients.
• Find a Right Way or Make One: We approach challenges with an open mind, optimism, and creativity.
• Foster an Environment of Trust: We operate with authenticity, transparency, and integrity with both clients and internally.

We are a growth-stage technology company with 51-200 employees. Our culture values relentless curiosity, collaboration, and creative problem-solving. We are a fast and nimble team focused on executing with excellence, using technology and a ‘can-do spirit’ to satisfy clients and grow the business. We encourage our employees to take ownership and support their professional growth.

We are committed to fostering a diverse and equitable workplace that values authenticity, creativity, and collaboration. We encourage different viewpoints and build an inclusive environment where individuals feel empowered to be themselves. We are an equal opportunity employer that respects differences across various attributes including race, gender identity, age, ethnicity, disabilities, sexual orientation, education, and religion. Many roles operate with a hybrid work policy, typically requiring three days in-office and two remote days, for example in NYC.

We offer a comprehensive benefits package:

• Health Coverage: We pay 100% of the employee’s monthly premium for most medical, dental, and vision plan options, and provide partial coverage for dependent or family plans. Employees also get free access to One Medical, Teladoc, Talkspace, and Headspace.
• Retirement & Savings: We offer a 401(k) plan, Flexible Spending Accounts (FSA), and Health Savings Accounts (HSA).
• Time Off: Flexible Paid Time Off (PTO) is available.
• Compensation: This includes mid-stage equity and competitive salaries. Specific roles might have base salary ranges (e.g., $110,000 to $140,000 or $165,000 to $190,000), along with equity and discretionary annual bonuses.
• Office Perks: When working in the office, employee meals, snacks, and beverages are fully covered.
• Commuter Benefits: We also provide commuter benefits.