Job description
About the Role
The Campaign Manager will lead the development and execution of global marketing campaigns that drive pipeline growth and brand engagement. This role requires a strategic thinker with strong project management skills and a data-driven mindset to optimize performance across channels.
Reports to
Digital Marketing Director
Pay Classification
Full-Time, Exempt
Responsibilities
- Work both independently and collaboratively to build and execute campaigns globally.
- Own reporting for campaigns and programs across the business, including sales and marketing performance, feedback loops, and actionable insights.
- Continuously optimize campaigns by identifying opportunities for improvement; apply a strong test-measure-optimize approach.
- Drive communication intra-team and cross-functionally around performance insights, campaign calendars, and status of campaigns at the tactical and channel level.
- Provide project management and oversight for key initiatives, ensuring timely delivery and alignment with business objectives.
- Maintain ownership of campaign calendars and performance tracking to ensure visibility and accountability.
- Deliver execution support as needed to drive program success and meet KPIs.
- Build and manage Salesforce lists and segmentation; create dashboards and reports to track campaign effectiveness.
- Use advanced Excel skills to analyze performance data and inform strategic decisions.
- Work closely with revenue operations team to establish reporting needs and gain support on analytical requests to deepen understanding of performance
Minimum Qualifications
- 3–5 years of experience in B2B marketing and campaign management.
- Strong proficiency in Salesforce for segmentation, reporting, and dashboarding.
- Advanced Excel skills for data analysis and performance tracking.
- Excellent organizational and project management abilities.
- Creative and analytical mindset with a passion for continuous improvement.
- Deep understanding of marketing channels and tactics in order to build frameworks for performance.
EDUCATION
- Bachelor’s degree in marketing or other related field
EXPERIENCE
- 3–5 years of experience in B2B marketing and campaign management.
- Strong proficiency in Salesforce for segmentation, reporting, and dashboarding.
- Advanced Excel skills for data analysis and performance tracking.
- Excellent organizational and project management abilities.
- Creative and analytical mindset with a passion for continuous improvement.
- Deep understanding of marketing channels and tactics in order to build frameworks for performance.
SKILLS
- Ability to meet deadlines with a high degree of motivation
- Excellent communication skills
- Thrives in a fast-paced environment
- Ability to work individually as well as collaboratively
Benefits
- Healthcare, Dental, and Vision Benefits
- Employer Paid Life Insurance and Disability Insurance
- EAP - Employee Assistance Program
- Pet Insurance
- 401(k) Plan with Employer Matching
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Vacation Bonus
- Summer Hours
About A-LIGN
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN!
Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.
A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!
