Job description
About the Role
The Marketing Operations Manager will play a critical role in supporting A-LIGN’s marketing operations strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics and fast-paced execution.
Reports to
Senior Revenue Operations Manager
Pay Classification
Full-Time, Exempt
Responsibilities
- Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows.
- Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack.
- Serve as main liaison between marketing and revenue operations teams to ensure alignment and collaboration across initiatives.
- Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, derive insights, and recommend improvements.
- Maintain and enhance data quality through enrichment tools and lead routing systems.
- Support marketing campaign execution through project management tools, list building and enrichment, cross-team coordination, and field marketing planning and execution.
- Own and utilize data orchestration tools like RingLead to scale our record management and hygiene programs.
- Own and scale our database enrichment program through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods.
- Define and track, along with leadership, KPIs relevant to the marketing organization.
Minimum Qualifications
EDUCATION
- Bachelor’s degree in marketing, business, or other relevant fields preferred
EXPERIENCE
- 3+ years of experience in marketing operations or related roles.
- Strong understanding of marketing automation, email marketing, and campaign analytics.
- Proficiency in managing and integrating marketing tech stacks.
- Proven knowledge of relevant tools and platforms
- CRM & Automation: Salesforce, Pardot
- Lead Management & Routing: RingLead, Chili Piper
- Data Enrichment: ZoomInfo, Apollo, Clay
- Analytics & Reporting: Google Analytics, Looker
- Project Management: Asana
- Excellent communication and organizational skills.
- Ability to work independently and collaboratively across teams.
SKILLS
- Ability to meet deadlines with a high degree of motivation
- Excellent communication skills
- Thrives in a fast-paced environment
- Ability to work individually as well as collaboratively
Benefits
- Healthcare, Dental, and Vision Benefits
- Employer Paid Life Insurance and Disability Insurance
- EAP - Employee Assistance Program
- Pet Insurance
- 401(k) Plan with Employer Matching
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Vacation Bonus
- Summer Hours
About A-LIGN
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN!
Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.
A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!
