Job description
About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Position location - Sydney
About the Role
Cloudflare is redefining how enterprise IT operates, establishing its own category, with annual growth exceeding 40%.
We are seeking a highly motivated and experienced Strategic Account-Based Marketing (ABM) Specialist to design and deliver innovative, full-funnel campaigns targeting our most strategic accounts across Australia and New Zealand. This role will report directly to the Senior Marketing Manager, ANZ and will work closely with the broader APAC Marketing team and the ANZ sales organisation.
In this high-impact role, you’ll put your creativity and marketing expertise to work to develop, launch, manage, and measure ABM programs tailored to strategic accounts and industry verticals. These programs will help penetrate aligned target accounts with defined stakeholders in meaningful ways to increase engagement, drive pipeline, and contribute directly to revenue generation.
What the Job Involves
- ABM Orchestration: Drive the orchestration of ABM initiatives by working closely with sales to create and refine target account lists, while coordinating sales and marketing activities to engage high-value accounts. Ensure messaging across channels is timely, personalised, and aligned with account-specific needs.
- Account-Based Marketing Strategy & Execution: Partner with internal teams to create and activate a marketing plan targeting strategic ANZ accounts. Collaborating on landing pages, content development, direct mail, digital campaigns, vertical trade shows, and hosted C-level events.
- Innovation & Personalisation: Continuously explore innovative ways to personalise the account-based experience, leveraging AI and machine learning to deliver highly relevant, scalable, personalised experiences.
- Measurement & Reporting: Analyse, measure, and report the impact of ABM campaigns across key metrics (stakeholder reach, engagement, meetings booked, pipeline, and influenced revenue). Leverage Salesforce/Tableau to track ROI, manage budgets, and prioritise tactics/channels effectively.
- Internal Champion: Act as the champion of strategic ABM within Cloudflare, building a strong, data-backed narrative around its impact on penetrating large accounts. Collaborate on launches, manage timelines, and drive cross-functional orchestration with account teams while maintaining account audiences in ABM platforms like DemandBase.Additionally, champion the adoption of DemandBase across strategic AEs and BDRs, ensuring they maximise the platform’s potential.
Key Responsibilities
- Develop and execute account-focused ABM programs to drive engagement and revenue.
- Build and run full-funnel campaigns using a mix of online/offline tactics, aligned with pipeline and revenue goals.
- Partner with sales teams to accelerate deal cycles and influence revenue from enterprise accounts.
- Create personalised account experiences tailored to technical and executive stakeholders.
- Lead integrated campaign execution from strategy through to measurement.
- Apply data-driven insights to refine campaigns and optimise ROI.
- Stay current with digital marketing trends, ABM innovation, and AI-driven personalisation.
Who You Are
- 10+ years of marketing experience, with 3- 5 years of experience in developing and executing ABM programs and/or vertical campaigns (ideally in enterprise SaaS, networking, or cybersecurity).
- Proven track record in meeting/exceeding MQA, QBG, and pipeline influence targets.
- Strong experience with ABM frameworks
- Deep expertise in personalisation tactics, with campaigns built for both technical and executive stakeholders.
- Highly creative, with a history of innovative, account-specific campaigns.
- Proficient in Salesforce, DemandBase analytics/BI tools (Google Analytics, Tableau, etc).
- Strong project management, communication, and presentation skills, with sharp attention to detail.
- Analytical and insight driven, with a clear ability to translate data into actionable campaign improvements.
- Collaborative, but also an independent self-starter comfortable in high-growth environments.
- Knowledge of the cybersecurity market and technologies is a strong plus.
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we’ve equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers–at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we’ve provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person’s, perceived or actualrace, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.
