Job description
ABOUT US:
Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.
We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers – offering real relief and convenience for pets and their families. As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”
Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.
THE ROLE:
We’re looking for a scrappy, data-driven, and proactive Chief Marketing Officer (CMO) to join our executive team and lead both brand and performance efforts. This role is equal parts visionary and hands-on operator: you’ll define Dutch’s marketing strategy, inspire a talented team, and personally roll up your sleeves to drive growth. From brand storytelling to performance marketing, you’ll lead the charge in how we reach, engage, and retain pet parents nationwide.
If you’re a passionate marketing leader who thrives in fast-paced environments, loves pets, and knows how to scale consumer brands and subscription models, this is your opportunity to make a measurable impact at a mission-driven company.
WHAT YOU’LL DO:
- Set the vision and manage execution of integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, partnerships, social, etc.
- Define target market, segments, addressable audience, and target penetration, partnering closely with consumer insights.
- Define Dutch’s brand positioning, voice, and storytelling to differentiate us in pet healthcare and build long-term loyalty with pet parents.
- Guide our creative team with customer insights and key messages to create strong campaigns.
- Oversee digital performance marketing across paid social, search, programmatic, influencer, and affiliate — setting budgets, optimizing spend, and delivering measurable ROI.
- Own performance metrics across channels, ensuring a balance between ROI-driven marketing and brand storytelling
- Collaborate closely with the product team to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign
- Lead and scale the marketing team (performance, brand, creative, lifecycle) while establishing processes, tools, and metrics for efficiency and accountability.
- Collaborate with the executive team cross-functionally on company-wide strategy, budget planning, and growth forecasting.
WHAT WE’RE LOOKING FOR:
- 10+ years of marketing experience in the consumer sector, ideally in Pet, Wellness / Healthcare, and/or subscription or membership model businesses
- 5+ years managing and scaling teams, with a track record of mentorship and team development.
- Innovative, hands-on operator who thrives in fast-paced, resource-constrained environments and isn’t afraid to get tactical.
- Proven success scaling a consumer brand from early-stage growth to national reach
- Deep expertise in digital and performance marketing (SEO, paid social, search, programmatic, influencer, and affiliate channels), with a track record of driving measurable CAC and LTV improvements.
- Brand-building experience in pet, healthcare, wellness, or lifestyle industries — including positioning, messaging, and creative campaign development.
- Scrappy, agile, and proactive—comfortable with limited resources and high expectations
- Drive strategy & own outcomes – You’ve set marketing strategy from the ground up, made decisions that impacted company growth, and are confident leading both brand and demand efforts without waiting for direction.
- Analytical and data-driven mindset — comfortable with dashboards, funnel analysis, attribution modeling, and translating data into action.
- Passion for pets, healthcare, and startups, and a leadership style that balances ambition with empathy.
WHY WORK FOR DUTCH?
- Compensation based on experience, estimated range: $250,000 to $300,000
- Remote Role with Hybrid Flexibility for Bay Area Candidates
- Health, Dental and Vision Insurance
- Flexible PTO
- Robust Holiday Schedule
- 401k plan
- Professional development opportunities!
Dutch Guiding Principles
- Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
- Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
- Creativity is our Catnip –Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
- Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.
