Job description
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About the Role
Fivetran is building data pipelines to power the modern data stack for thousands of companies.
We’re looking for a a Senior Digital Marketing Manager to lead the performance of our paid media programs with equal strength in strategy, execution, and analytics. As a trusted partner across the organization, you will guide digital investment decisions, influence stakeholders with impactful insights, and ensure our campaigns directly fuel pipeline and revenue growth.
This role requires a senior digital marketing manager who is equally skilled in planning and execution with outstanding analytics and communications skills. We are looking for a hands-on doer who drives the performance of our paid media programs by combining strong project management with deep analytical rigor, and crisp, business-focused storytelling. You are the go-to source for digital performance and ROI, working cross-functionally to connect marketing investments to real business outcomes.
This is a full-time, hybrid position based out of our Oakland, CA or Denver, CO offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.
Technologies You’ll Use
Google Ads, Google Display Network, StackAdapt, LinkedIn, Reddit, Meta, Looker, Adobe Marketo, Adobe Marketo Measure (Bizible), Salesforce, Webflow Optimizer
What You’ll Do
Lead the strategy and execution of all paid digital campaigns (search, social, display, programmatic, retargeting) to drive MQLs, pipeline and revenue.
Drive the strategy and optimization of advertising landing pages (within templates) to align messaging with campaigns, maximize conversion, and elevate overall digital performance.
Own end-to-end paid media analytics: know where to locate data across systems, how to uncover trends, and deliver insights with crisp, business-focused storytelling that influences decisions.
Quickly respond to high-priority performance questions from the executive leadership team with executive-ready summaries backed by source data.
Translate complex metrics into clear narratives and visuals that show how digital media impacts MQLs, pipeline and revenue by segment.
Serve as primary liaison with our digital marketing agency — guiding strategy, ensuring alignment, and holding them accountable to performance.
Collaborate with sales, product marketing, brand, content and PLG to ensure campaigns are aligned to business goals and reporting is consistent. Be a valuable partner to our stakeholders by actively listening to their needs, asking thoughtful questions, and exploring what’s possible, so we can bring forward well-informed, actionable plans that truly address their goals.
Balance long-term optimization with day-to-day priorities, juggling multiple stakeholder requests with clarity and finesse.
Skills We’re Looking For
Digital marketing mastery, including ownership of strategy, execution and reporting for multi-channel paid media strategy and budget.
Strong command of performance marketing data — able to extract, clean, and analyze datasets from ad platforms, web analytics, CRM, and marketing automation systems then be able to observe trends and business impacts.
Proven experience creating and optimizing advertising landing pages (A/B, multivariate, UX best practices) to improve conversion rates and campaign performance.
Answer executive questions with speed and precision, backed by links to raw data and clear visualizations.
Be a clear and concise communicator who can tailor messaging to stakeholder audiences, including executives, and guide strategic decisions with data storytelling.
Be a hands-on marketer who gracefully juggles all the details of execution, from campaign setup to reporting. Ability to manage competing priorities, drive clarity, and keep performance initiatives on track in a fast-paced environment. Communicate status updates with clarity and specificity.
Bring a collaborative spirit. Be eager and enthusiastic about building strong working relationships across product marketing, content, analytics, operations and PLG teams.
Manage external agencies with accountability and partnership. Ensure alignment to strategy, hold agency accountable, direct planning, execution and reporting.
#LI-HYBIRD #LI-SR1
The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.
Oakland Pay Range
$141,257.14—$176,571.42 USD
Perks and Benefits
- 100% employer-paid medical insurance *
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants*
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
* May vary by country and worker type - please reach out to your recruiter for more information
Click here to learn more about Fivetran’s Benefits by Region.
We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.
Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
To learn more about our candidate privacy policy, you can read our statement here.
We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don’t hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.
