Job description
Redox is on a mission to accelerate healthcare’s transformation with useful data. The Redox Engine, a flexible interoperability platform, connects and powers real-time healthcare data exchange. With just one connection, data can be orchestrated across a growing network of 11,000+ systems and organizations, including 90+ electronic health record systems (EHRs). Redox processes over 1.6 billion messages per month across our health tech vendor, provider, payer, EHR, and life sciences customers.
Opportunity & Impact
We are seeking a highly experienced and results-driven Senior Digital Marketing Manager with at least 8+ years of experience to lead, execute, and optimize our digital marketing efforts, reporting to the Senior Director of Marketing. This role will be responsible for flawlessly executing our many multi-channel go-to-market and customer engagement campaigns. The role will also be responsible for the processes and templates that enable us to efficiently execute best-in-class campaigns, with an eye towards continuous improvement. The ideal candidate will have both a breadth and depth of expertise, spanning across website, social media, blog, email, PR/media, search, and paid advertising.
If you have a fearless sense of adventure, a passion for using technology to improve healthcare, and are looking for a place to make a big impact while also learning and growing (and having some fun), come join the team!
Job Responsibilities
- Partner with Marketing team members and other SMEs to advise on campaign strategy, specifically what channels to use to effectively engage the target audience with the desired message.
- Execute multi-channel marketing campaigns. This includes writing copy based on provided messaging, designing graphics (with or without templates), loading assets into various platforms, scheduling sends, tagging/tracking properly, etc. Channels include, but are not limited to, email, social media, and website (blog).
- Own management of the company website. Make simple changes and manage the agency to complete more complex changes. Partner with Head of Marketing to ensure the website reflects current branding and positioning, and serves as a key destination in driving business outcomes.
- Manage the company social media accounts, including growing the volume of followers (while ensuring quality of followers)and driving engagement strategy. Support and manage social media employee advocacy program as needed. Support and manage Redox thought leader development as needed.
- Own search optimization for both paid and organic. Ensure website and blog post copy is optimized in alignment. Be the expert in SEO/GEO/AEO and help us evolve in this area. Bring strategic learnings back to product marketing and product to inform positioning and messaging refinements.
- Execute end-to-end webinar operations; cross-functional project management, invitations, reminders, day-of execution, and follow-up. Own the platform and be the expert on making webinars an outstanding experience for attendees. Help manage presenters as needed. Collaborate on content as appropriate.
- Drive the media strategy; execute press releases, build relationships with journalists and publications, secure interviews and features, and serve as the press contact.
- Ensure alignment with the company’s brand voice and marketing goals across all of the items listed above.
- Develop, manage, and continuously improve processes, approaches, templates, and tools across items above to enable efficient execution of best-in-class campaigns and drive results. Use AI thoughtfully to enhance capabilities.
- Track, monitor, and report on key performance metrics. Evaluate performance against industry and internal benchmarks. Adjust strategies based on insights and trends.
- Coordinate with or manage external vendors as needed.
- Stay updated on digital marketing trends and implement innovative tactics to improve performance and streamline workflows.
Required Skills & Qualifications
- 8+ years of experience in digital marketing, with both a breadth and depth of experience across channels.
- Bachelor’s degree.
- Proven experience driving successful multi-channel digital marketing campaigns.
- Strategic and practical knowledge of CRMs (e.g., Salesforce), CMS platforms (e.g., WordPress), marketing automation tools (e.g., HubSpot), social media (e.g., LinkedIn), paid advertising (e.g., Google Ads, LinkedIn Ads), webinar platforms (e.g., StreamYard, Zoom), PR platforms (e.g., Cision, PRNewswire), web analytics (e.g., Google Analytics), user experience principles, and design tools (e.g., Canva, Figma).
- Excellent writing, editing, and content creation skills.
- Strong project and time management skills, including the ability to prioritize and meet deadlines, while maintaining attention to detail.
- Demonstrated ability to manage multiple projects simultaneously and facilitate cross-functional collaboration.
- Enthusiastic self-starter focused on delivering results, creative problem-solver, critical thinker, and team player.
- A flexible attitude toward shifting needs and priorities.
- Willingness to take feedback in stride and engage in productive conflict.
- Data-driven mindset with the ability to use analytics to inform decisions.
Preferred Skills & Experience
- Experience in the Healthcare and/or SaaS industries is preferred
- Basic HTML/CSS knowledge
- Any level of brand or graphic design experience
$134,000 - $158,000 a year
Compensation: The base salary range for this position is expected to be between $134,000- $158,000 per year. *The base salary range is subject to change and may be modified in the future. The actual offer may vary depending on multiple factors unique to each candidate, including but not limited to the level of job-related knowledge, skills, qualifications, education/certification, and interview assessment.
Please note that the compensation details listed above reflect the base salary only, and do not include incentive pay, equity, or benefits. Redox offers a total rewards package that includes stock options and employee benefits for full-time employees. Our total rewards package includes the following:
Benefits & Perks
• 100% remote first culture (must be based in the US)
• Unlimited Flexible Time Off
• 15+ Observed Holidays
• Rest & R^Charge days (guaranteed a 3-day weekend each month)
• R^Charge (6 weeks paid sabbatical + stipend)
• 401k match 50% for up to 8% on Day 1
• Medical/Dental/Vision Benefits on Day 1
• HSA & FSA, Life, Disability, Medical Travel & Employee Assistance Program
• Paid Parental Leave (16 weeks)
• Productivity Stipend & Wellness Fund
• Redox Issued MacBook
• Virtual and/or in-person Team & Company Events
• Stock Options
• Employee Referral Bonus Program
• Recognized as CB Insights Top 150 Most Promising Digital Health Startups in the WORLD & named Top 10 Trending Startups for 2022 Health-Tech companies on Wellfound (formerly AngelList Talent)!
Please keep reading…
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit. https://hbr.org/2014/08/why-women-dont-apply-for-jobs-unless-theyre-100-qualified
About Redox - Take a look here: https://youtu.be/4OjENXR6UXA
What We Do
Healthcare organizations and technology vendors connect to Redox once, then authorize what data they send to and receive from partners through a centralized hub. Redox’s cloud-based platform is vendor and standards-agnostic and enables the secure and efficient exchange of healthcare data.
This approach eradicates the need for point-to-point integrations and accelerates the discovery, adoption, and distribution of patient and provider-facing technology solutions. With hundreds of healthcare organizations and technology vendors exchanging data today, Redox represents the largest interoperable network in healthcare. Learn how you can leverage the Redox platform at www.redoxengine.com.
Other Stuff About Us
Redox is an EEO company. We fully support the diversity of our team. As part of our ongoing work to build more diverse teams at Redox, you will be asked to complete a voluntary EEO survey when applying. This survey is anonymous, we cannot link your application record with your survey responses. We request that you complete this voluntary survey as we run monthly reports for each team which provides data for diversity in terms of gender and ethnic background in our Applicants and our Hired Redoxers. We take this data very seriously and appreciate your willingness and time to complete this step in the process.
Successful candidates must be eligible to be employed in the U.S. and must reside & work in the continental U.S.
Thank you for your interest in Redox!
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