Marketing Manager

Job description

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 60,000 full- and part-time alumni — and counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our upskilling and reskilling initiatives. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

GA is at the leading edge of creating practical solutions to one of the most pressing challenges of our time - the future of work. As recognized by The World Economic Forum, BCG, the OECD and more, these are big challenges to which only a few companies are offering real solutions. In this role, you’ll be speaking every day to corporate leaders who rely on GA to help them apply these solutions to their workforce of the future.

Main Responsibilities and not limited to:

• Support creative campaigns- You will work closely with the Global team to execute on campaigns that generate quality sales leads.
• Social Media Strategy and Management: You will create and manage General Assembly Montenegro social media pages and work on strategy for enhancing engagement. You will be responsible for producing reels and other bite-sized content for socials.
• Design: You will work with the designer to provide design briefs to create social media ,posts and other marketing collateral such as infographics and infosheets.
• Copywriting / Content Creation: You will own the production of content in areas like blog pieces showcasing alumni success stories, events, etc; Where needed, you may be asked to help with copy for articles and other assets that may help increase leads.
• Content Localization: You will play a crucial role in adapting and localizing global content to resonate with the specific needs and preferences of the Montenegrin market. This ensures all marketing materials, program information, and communications are culturally relevant, effective, and accurately reflect the local context.
• Idea Generation & Implementation: You will be a key driver of innovation, proactively generating and implementing creative and out-of-the-box ideas to enhance program offerings, marketing campaigns, and overall engagement. This includes identifying new opportunities and developing unique approaches to reach target audiences and achieve program goals.
• Partnerships: Proactively seek out and establish new partnerships with complementary businesses and organizations to enhance lead generation efforts.
• Tracking & Reporting: You will keep track of and report on all metrics surrounding the campaigns in your market, identify opportunities and optimisations and address pacing issues as necessary.
• Speaker Recruiting and Management: Finding talented speakers and experts is the key to developing a great class, workshop or event. You will source and evaluate the right people for the session and interface with them.
• Execution and Scheduling: You manage all aspects of program execution and aren’t afraid to get your hands dirty. From making sure speakers and instructors show up on time to checking the A/V to coordinating with our admissions team on strategic alignment with course launches, you are a rockstar at ensuring details are in place. You will be the face of GA and responsible for high-energy introductions and kickoffs for programs.
• Planning and Research: You will develop a quarterly program schedule that optimises market demand. You will research trending tech topics to carefully select a mixture of content for the market.
• Managing the Attendee Experience: You are responsible for ensuring that the attendees have a great experience. Through feedback and impeccable program execution, attendees should feel welcomed into the GA Community.

Key Qualifications:

• Experience in marketing and driving results in complex, fast-paced environments.
• Exceptional communication and stakeholder management skills, ideally including experience working with government agencies and corporate partners.
• Strong project management skills, with a track record of meeting deadlines and delivering outcomes.
• Ability to leverage data and analytics to inform marketing strategies and measure campaign effectiveness.
• Demonstrated success in developing and executing social media strategies, including content creation and community engagement.
• Proven ability to adapt global marketing content for local markets, ensuring cultural relevance and impact.
• Strong creative thinking and problem-solving skills, with a history of generating and implementing innovative ideas.
• Experience in identifying, negotiating, and managing strategic partnerships to drive business growth.
• Proficiency with Microsoft Office and/or Google Suite tools
• Familiarity with the Montenegro region or neighboring countries (e.g., Serbia, Bosnia and Herzegovina, Kosovo, Albania, Croatia) is highly preferred.

Unless otherwise noted, remote positions can be performed from the following approved General Assembly operating countries.

United States of America (states of operation may vary), Canada (provinces of operation may vary), United Kingdom, Australia, and Singapore.