Job description
The Marketing Production Developer is a developer-forward, hands-on builder responsible for producing and executing custom and ad-hoc communications across email, SMS, push notifications, and direct mail. This role focuses on execution—building templates, configuring journeys, implementing dynamic content, and ensuring campaigns are delivered with accuracy, consistency, and speed.
You’ll partner closely with our Digital Associate, Consumer Marketing (who scopes custom client and cross-functional requests) to translate requirements into production-ready assets. While the core development team manages standardized program work, this role supports custom, varied, and fast-turn builds that expand our team’s execution capacity.
You will work primarily within Salesforce Marketing Cloud, with opportunities to support future development in Braze—especially around template rebuilds, modular components, and Liquid-based dynamic content.
Responsibilities:
- Build responsive email templates and modules using HTML, CSS, and Liquid for personalization and dynamic content.
- Configure and support email, SMS, push notifications, and direct mail assets across marketing channels.
- Set up and update journeys, automation paths, and triggered workflows in Salesforce Marketing Cloud (Journey Builder + Automation Studio).
- Create and maintain Data Extensions, ensuring correct field structures and data availability for personalization.
- Translate scoped requests into full builds—supporting client-specific, co-branded, custom, and fast-turn needs.
- Perform rigorous QA on dynamic fields, personalization logic, rendering, and cross-channel consistency.
- Support future-state migration work in Braze through template rebuilds, component updates, and Liquid-based dynamic content.
- Manage tasks and deadlines via Asana, communicating clearly about timelines, requirements, and blockers.
- Maintain documentation, reusable components, and build standards that improve quality and efficiency over time.
- Collaborate with Creative to ensure assets are accurately integrated and align with brand and channel specifications.
- Collaborate with the broader development team to maintain consistency in build standards, coding patterns, and workflow efficiencies.
- Collaborate with Analytics and our SFMC architect as needed to confirm required fields, data extensions, or personalization logic.
Required Qualifications:
- 3–5+ years of experience in email development, marketing production, or marketing technology execution.
- Advanced proficiency in HTML/CSS for responsive email development.
- Hands-on proficiency with Liquid for dynamic content and personalization logic.
- Experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
- Strong attention to detail with a rigorous QA mindset.
- Ability to manage multiple concurrent requests with accuracy and timeliness.
- Excellent communication skills and ability to work cross-functionally.
Preferred Qualifications:
- Experience with SMS, push notification or direct mail production workflows.
- Familiarity with Braze or similar lifecycle orchestration platforms.
- Exposure to AMPscript or other templating languages.
- Experience in healthcare, tech, or regulated industries.
- Comfort with Asana or similar project management tools.
Physical/Cognitive Requirements:
- Ability to remain seated in a stationary position for prolonged periods.
- Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
- No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
- Ability to interact with leadership, employees, and members in an appropriate manner.
The United States new hire base salary target ranges for this full-time position are:
Zone A: $89,580 - $116,460 + equity + benefits
Zone B: $98,538 - $128,106 + equity + benefits
Zone C: $107,496 - $139,752 + equity + benefits
Zone D: $116,454 - $151,398 + equity + benefits
This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health’s commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.
Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone’s unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.
In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following:
Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
Generous Paid Time Off (“PTO”) and Discretionary Time Off (“DTO”)
12 weeks of 100% Paid Parental leave
Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
11 Holidays Paid with one Floating Paid Holiday
Work-From-Home reimbursement to support team collaboration and effective home office work
24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations
About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.
Included Health uses AI-assisted tools at select stages of the hiring process to enhance efficiency, consistency, and communication. AI does not make hiring decisions—final decisions are made exclusively by our recruiting and hiring teams.
