Job description
Are you a creative, data-driven marketer who’s as passionate about AI and automation as you are about storytelling and engagement?
We’re looking for a Digital Marketing Specialist who loves combining technology with creativity to drive smarter, faster, and more effective marketing.
This role is perfect for someone who thrives on innovation, enjoys collaboration, and wants to make a real impact in a dynamic, tech-oriented environment.
Responsibilities
Develop and execute digital marketing strategies across content, SEO, email, and social channels — from concept to delivery.
Plan and create compelling content for blogs, newsletters, social media, podcasts, and sales decks aligned with every stage of the marketing funnel (awareness → conversion).
Use AI and automation tools (ChatGPT, Jasper, Notion AI, etc.) to streamline workflows, generate ideas, and optimize marketing output.
Apply prompt engineering techniques to build and refine automated marketing processes and improve creative productivity.
Manage social media presence, plan campaigns, and run paid ads with a focus on engagement and reach.
Update and optimize website content through WordPress and SEO tools.
Analyze performance data via Google Analytics and social insights to identify opportunities and continuously improve campaigns.
Collaborate cross-functionally with designers, content creators, and product teams to ensure consistent brand storytelling.
Support and promote multimedia content for YouTube, TikTok, Spotify, and SoundCloud.
Participate in and help organize company events and initiatives that strengthen our internal culture and community.
4+ years of experience in digital marketing, content marketing, or related fields.
Experience in or strong familiarity with the IT industry is strongly preferred.
Hands-on experience with AI tools and strong interest in marketing automation.
Proven ability to create and optimize content for different stages of the marketing funnel.
Strong writing, editing, and storytelling skills across multiple formats (articles, social posts, emails, etc.).
Fluency in English.
Solid understanding of:
- Prompt engineering and AI-assisted content creation
- SEO (on-page optimization, keyword strategy)
- Social media management and paid advertising
- Email marketing (MailChimp or similar platforms)
- Analytics tools (Google Analytics, platform insights)
- Visual content creation (Canva or similar)
- Task management tools (ADO, Asana, Trello, etc.)
- Podcast and video content management (Spotify, YouTube, TikTok)
A proactive, open, and communicative personality who thrives in collaborative environments.
A social and creative team player — eager to engage in and help organize company events or community activities.
12-month Employment contract (maternity cover) with possibility for extension into a permanent employment contract,
Hybrid working policy (at least 2 days per week in the Skopje office),
Flexible working hours,
2 days off for wellbeing,
Half-day-off Options,
Private health insurance,
Sports & wellness programs,
Working in an international environment,
Frequent & fun team-building activities, knowledge-sharing sessions, Friday events & drinks
Our values
We are a company that seeks the best for both our employees and clients, reaching beyond expectations in turning dreams into reality. Our way of working is rooted in our core values (Integrity, Excellence, Proactivity, Innovation, and People), with an expectation that our future colleagues will make these their second nature in their everyday work and life. We don’t ask for perfection, but we do appreciate people motivated to better themselves in every conceivable aspect.
About IT Labs
Founded in 2005, IT Labs is an international software tech company, specializing in purpose and process-driven teams for high-performance, innovation, transformation, and efficiency. Our HQ is in Palm Beach Gardens, Florida, and we have teams and offices around the world - the UK, the Netherlands, Belarus, Serbia, and North Macedonia. We are constantly growing, and we would love for you to become part of our team!
