Job description
About Novellia
Novellia is the only patient-powered real world data platform delivering comprehensive, patient-authorized longitudinal health insights to accelerate biopharma innovation. Unlike traditional RWD providers who provide fragmented institutional data, we empower patients to access 15+ years of their health records for free, then transform these complete health journeys into fit-for-purpose datasets for evidence generation, regulatory submissions, and market access. We’re growing 5x YoY with top pharma partners, our data have been published with leading scientific organizations such as ASCO and SABCS/AACR, and are backed by tier-1 investors including Spark Capital, Khosla Ventures, Bling Capital, and more.
Novellia is on a mission to grow our patient population and expand access to our services. This is a high-impact role — you’ll be accountable for the full funnel of growth: from acquisition strategy through execution and optimization. In the next ~18 months you will effectively “hold down the fort” as a hybrid individual contributor and department head, laying the foundation of a growth engine and scaling with the company’s ambitions.
Role & Responsibilities
Own the growth strategy for high-value patient acquisition: define target segments, channels (digital, offline, partnerships, referrals), funnel design, and success metrics.
Execute end-to-end: run experiments, manage campaigns, analyze results, optimize funnels, and develop quarterly growth plans. This role is both strategic and very hands-on.
Design and optimize acquisition programs including paid media, SEO/ASO, content, referral programs, provider/community outreach, and strategic partnerships (e.g., patient advocacy groups, health systems, digital health companies, etc.).
Build core growth infrastructure—analytics, tracking, dashboards, experimentation frameworks, and repeatable growth loops.
Collaborate cross-functionally with enterprise marketing, product, operations, clinical, and analytics teams to ensure growth activities align with patient experience and operational capacity.
Manage and optimize acquisition budgets, external agencies, and channel ROI.
Report to executive leadership (CEO/CCO) with clarity on performance, insights, risks, and opportunities.
Serve as the growth team for the first 12–18 months, with the opportunity to hire and lead a small team as Novellia scales.
Requirements
5–8 years in growth or performance marketing, ideally with experience in healthcare, digital health, patient-facing services, or consumer acquisition.
Demonstrated success scaling users/customers/patients across multiple channels with measurable results.
Analytical and data-driven, comfortable with metrics, dashboards, experimentation, and translating insights into action.
Hands-on operator, able to run campaigns, test rapidly, and execute without heavy support.
Experience managing budgets and/or agencies, with strong judgment on channel mix and ROI optimization.
Comfort with common growth tools such as analytics platforms, tracking systems, CRM, and marketing automation.
Strong communicator and collaborator, able to influence cross-functionally and work in a fast-moving, ambiguous startup environment.
High-energy, resilient, creative, willing to test, learn, and iterate quickly.
Bonus: Understanding of the healthcare patient journey, regulatory considerations, and HIPAA-aligned marketing tactics.
Benefits and Perks
Equity in Novellia
Medical, dental, and vision coverage
401k
Flexible time off
Wellness stipend
Up to 12 weeks of parental leave
Location: New York, NY (in-office required; hybrid)
Compensation: $150-$190k, including equity in a hypergrowth startup
U.S. Applicants Only
