Field Marketing Manager

Job description

About Onebrief

Onebrief is collaboration and AI-powered workflow software designed specifically for military staffs. By transforming this work, Onebrief makes the staff as a whole superhuman - meaning faster, smarter, and more efficient.

We take ownership, seek excellence, and play to win with the seriousness and camaraderie of an Olympic team. Onebrief operates as an all-remote company, though many of our employees work alongside our customers at military commands around the world.

Founded in 2019 by a group of experienced planners, today, Onebrief’s team spans veterans from all forces and global organizations, and technologists from leading-edge software companies. We’ve raised $123m+ from top-tier investors, including Battery Ventures, General Catalyst, Insight Partners, and Human Capital, and today, Onebrief is valued at $1.1B. With this continued growth, Onebrief is able to make an impact where it matters most.

About the role

We are seeking an experienced and dynamic Field Marketing Manager to join our marketing team in the defense technology industry. You’ll will play a critical role in creating and executing strategic, results-driven field marketing programs that directly impact business growth, customer engagement, and sales alignment.

About you

You have strong foundational marketing experience, and have spent at least two years working in defense tech or an adjacent field (such as aerospace or cybersecurity). You’ve partnered closely with sales leadership to develop and support targeted field marketing initiatives for technical and/or government-related audiences. You’re a natural relationship builder, strong communicator, and seen as a strategic partner by sales stakeholders. You’re adaptable (things change quickly), have a bias for action, and can drive conversations at a strategic level while knowing that you’ll be rolling up your sleeves to execute. You have an analytical mindset are keen to leverage data to drive thoughtful decision-making.

What you’ll do

• Field Strategy and Planning:

  • Develop and implement a comprehensive field marketing strategy to support sales growth, customer acquisition, and brand awareness for target(s) in the defense technology sector.

  • Collaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing initiatives with growth goals and sales targets.

  • Identify market trends, customer insights, and competitor activities to inform field marketing strategies.

  • Own communications and work closely with sales stakeholders to support demand generation and pipeline-building activities that align with their goals.

• Event Management and Execution:

  • Own the conference and event strategy for a group of target accounts. Lead the planning and logistical execution of industry events, tradeshows, conferences, and webinars, from concept through to post-event analysis.

  • Partner with external vendors and internal stakeholders to create impactful event experiences that showcase our solutions and engage key customer segments.

  • Track and measure event success metrics, providing post-event reports and implementing insights to improve future initiatives.

• Campaign Development and Activation:

  • Design and manage field marketing campaigns tailored to target accounts or specific regions, ensuring alignment with overarching brand messaging and business goals.

  • Partner with broader marketing team to develop localized content, promotional assets, and outreach tactics.

  • Utilize account-based marketing (ABM) tactics to effectively reach key decision-makers in targeted defense technology accounts.

• Sales Enablement:

  • Develop and deploy sales enablement materials to empower the sales team as they engage key targets and engage leads.

• Data Analysis and Reporting:

  • Use marketing analytics tools to measure, analyze, and report on the effectiveness of field marketing campaigns, providing actionable insights for continuous improvement.

  • Monitor key performance indicators (KPIs), including lead generation, conversion rates, pipeline contributions, and return on marketing investment (ROMI).

What we look for:

• Experience: 4-6 years in marketing with a minimum of 2 years in the defense tech industry or a related technical field, such as aerospace or cybersecurity.

• Skills: Proven experience in field marketing, event planning, and campaign management with a track record of driving successful field programs.

• Technical Understanding: Familiarity with defense technology trends and terminology is highly preferred.

• Sales Collaboration: Demonstrated ability to work closely with sales teams to align marketing efforts with business goals.

• Analytical Mindset: Proficient in using data analytics to evaluate campaign success and ROI.

• Communication: Excellent written and verbal communication skills, with the ability to convey complex information concisely.

• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

Preferred Qualifications:

• Experience with account-based marketing (ABM) and demand generation strategies.

• Experience with CRM and marketing automation tools, such as Salesforce and HubSpot.

• Background in government or B2B technology marketing, with knowledge of federal contracting and procurement processes.