Job description
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
OVERVIEW
Our goal is to make Shark a true “devotion brand” - built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day.
The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on demand creation, sell-in and sell-through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries. This is a highly cross functional role that partners with R&D, Engineering, Product, Demand Planning, Creative, Media, Sales, and regional leads among others.
The Sr Manager of Marketing will will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process. You will help to drive consistency in voice, tone and message across all channels (i.e., Packaging, Advertising, Infomercial, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). Contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals.
RESPONSIBILITIES:
- Be the category expert: understand price, positioning, competitive landscape and market needs. Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale.
- Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales.
- Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
- Work with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans. Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts.
- Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity.
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
- Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising.
- Support development and implementation of best practices and processes across all consumer touchpoints.
- Manage creative development processes (i.e., timeline, approvals, protocols).
- Manage and develop Associate Brand Managers/Brand Managers.
ATTRIBUTES & SKILLS:
- 6+ years of prior Marketing experience required, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution.
- Minimum 5 years of prior experience in Consumer-Packaged Goods, Beauty preferred.
- Experience leveraging consumer insights to develop effective marketing programs and campaigns.
- Experience in creative strategy development, advertising and launching new products.
- Degree in Marketing or related field, or equivalent. MBA preferred.
This role is based in Needham, MA headquarters and is hybrid in office 3x a week.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja’s Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
