Job description
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
SharkNinja is currently looking to hire an SEO Manager who is motivated, has great organizational skills, and most importantly has deep SEO experience. The SEO Manager is responsible for implementing tactics in line with SharkNinja’s SEO Strategy and Roadmap across our US and Canada sites.
Reporting to the Senior Global SEO Manager, the SEO Manager will work in/with the Direct-to-Consumer (DTC) team to identify and address technical improvements to the website, perform keyword and competitive research to inform our content strategy and implement all onsite SEO efforts. As the SEO Manager, you should be an experienced SEO who is on top of the trends, technologies, and strategies that are effective in improving organic search performance.
Duties and Responsibilities:
- Actioning initiatives from the SEO roadmap for SharkNinja websites in US and Canada
- Undertake regular site crawls and technical audits to identify areas for on-site improvement
- Implement technical optimizations across the Shark and Ninja websites via the CMS or dedicated stakeholders, and in collaboration with the Development as required
- Work closely with the Development and Experience team to advise on the SEO impact of site changes
- Monitor and produce regular and ad-hoc reports on search rankings and competitor landscape
- Conduct thorough keyword research and use this to write and implement targeted updates to meta titles, descriptions, H1’s and other on-page content changes to drive performance
- Work with Marketing teams to transform keyword research and competitor gap analysis for new and existing product ranges into actionable briefs, identifying opportunities to drive relevant organic traffic
- Report on success and failure with weekly, monthly and quarterly metrics reporting, giving insight to key business stakeholders
- Advocate SEO best practices and the benefits of SEO to the wider team
- Maintain an up-to-date understanding of the current state of SEO across: technical SEO, on-page/content optimization, inbound-linking & authority development
Experience and Skills:
- 3-5 years in an SEO role
- A solid understanding of SEO and demonstrable success, ideally in a fast-paced environment
- Ability to work autonomously and own projects from start to finish
- Deep understanding of the SEO process, including on page and off page
- Strong experience with industry-standard tools such as Ahrefs, Moz, SEMrush, Google Search Console, Google Analytics, PageSpeedInsights, and more
- Ability to manage and prioritize multiple projects with strong organizational skills
- Excellent knowledge of search engine criteria/algorithm updates (Panda, Penguin)
- Fundamental understanding of HTML, CSS, and JavaScript
- Ability to devise creative SEO solutions across complex websites
- Excellent written and verbal communication skills
This is a hybrid role from our Needham MA, location - 2⁄3 days a week in office.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja’s Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
