Product Marketing Manager

Job description

Skillshare is the leading learning community for creatives. With more than 30,000 expert-led classes in illustration, design, photography, video, marketing, and more, Skillshare empowers anyone, anywhere to learn new skills, share expertise, and unlock their creative potential. Hundreds of thousands of member subscribers around the world come to Skillshare to discover new passions, advance careers, and connect with an inspiring community of teachers and peers. Backed by top investors including Newspring Capital, OMERS Ventures, and Union Square Ventures, our mission is to build the world’s most thriving creative learning community.

The Role

• We’re looking for an experienced, customer-obsessed Product Marketing Manager to elevate our positioning, market insights, and product experience to capture the hearts and minds of creative learners and teachers around the world. This is a highly cross-functional role. You’ll sit at the intersection of product, design, marketing, and community, translating insights into product recommendations and go-to-market strategies that boost adoption, engagement, and retention.

What You’ll Do

• Lead go-to-market strategy: Craft compelling positioning, messaging, and offerings that will captivate learners and teachers and boost retention.
• Act as a voice of the customer: Translate user research and market insights into compelling narratives that guide product development and marketing campaigns.
• Develop compelling storytelling: Bring the Skillshare experience to life through clear, differentiated messaging across channels.
• Drive adoption and engagement: Partner with product and growth teams to design campaigns that encourage members to discover, try, and return to Skillshare, again and again.
• Perform competitive analysis: Create and share insightful analyses on key competitors. Pull out actionable insights that can be used to boost our own product and marketing efforts and better serve learners and teachers.
• Enable internal teams: Build playbooks, briefs, and sales/marketing collateral that help teams communicate our value proposition in a compelling manner.
• Measure and optimize: Track the performance of launches and campaigns, analyze what’s working (and what’s not), and continuously refine based on your learnings.

What We’re Looking For

• Experience: You have 5+ years in product marketing or related roles, ideally in consumer subscription, edtech, or creative platforms.
• Excellent communicator: You are a gifted writer. You distill complex ideas into crisp, engaging messages and are good at adapting them to different audiences.
• Customer-centric mindset: You are skilled at market research – and have a knack for uncovering what matters most and translating those insights into action.
• Collaborative approach: You thrive in cross-functional settings and enjoy working closely with product managers, designers, and your fellow marketers.
• Leadership qualities: You influence and inspire cross-functional teams to implement a shared vision.
• Analytical skills: You’re highly data driven and adept at testing hypotheses, measuring impact, and refining strategies.
• Creative flair: You understand how to balance data-driven decision-making with creative storytelling that resonates and engages.
• Mission alignment: You’re excited by Skillshare’s vision of building the world’s most thriving creative learning community.

Why You’re Excited About Us

• Our team: We have a passionate, creative, and innovative team that is a lot of fun to work with.
• Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
• Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, offer home office stipends and co-working spaces in multiple cities, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.
• Impact: Your work will directly shape the experience of millions of students and teachers on Skillshare.
• Your growth: You’ll have opportunities to take ownership, collaborate across disciplines, and expand your expertise.
• Benefits: We believe that doing your best work means living a full life. We support our team with unlimited PTO, gender-neutral parental leave, anniversary sabbaticals, and healthy stipends for creativity, learning, and personal wellness.

At Skillshare, we believe creativity thrives in an inclusive environment. We’re excited to meet candidates from all backgrounds and experiences. If you’re passionate about what we do but don’t check every single box, we’d still love to hear from you — curiosity and growth matter most to us.

About Skillshare

Skillshare is an online learning community whose mission is to connect curious, lifelong learners everywhere – and, in so doing, build a more creative, more generous, and more prosperous world. Today, our community has grown to millions of members who come to Skillshare to learn creative and entrepreneurial skills, network with peers, and even teach a class themselves. We are backed by OMERS Growth Equity, Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.

Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We work to ensure a consistent interview process, and inclusive work environment for all.