Job description
About Skillshare
Skillshare is the leading learning community for creatives. With more than 30,000 expert-led classes in illustration, design, photography, video, marketing, and more, Skillshare empowers anyone, anywhere to learn new skills, share expertise, and unlock their creative potential. Hundreds of thousands of member subscribers around the world come to Skillshare to discover new passions, advance careers, and connect with an inspiring community of teachers and peers.
Backed by top investors including Newspring Capital, OMERS Ventures, and Union Square Ventures, our mission is to build the world’s most thriving creative learning community.
The Role
We’re looking for a creative and data-informed Marketing Designer to bring the Skillshare brand to life across our marketing channels. Reporting to Creative Director, you will work closely with the Brand and Growth Marketing teams to create engaging and effective assets – from landing pages and ad creative to emails and social media content. This role is a unique blend of creative vision and performance-driven strategy, sitting at the intersection of design, marketing, and product. You will be instrumental in bridging the gap between our creative vision and measurable marketing results, with an eye on driving performance and optimizing for conversion.
What You’ll Do
- Design and optimize landing pages: Partner with the paid marketing and CRO teams to design high-converting landing pages, developing variations for A/B testing and experimentation.
- Create performance-driven ad creative: Develop compelling visual assets for various paid channels, including Meta, Google Ads, and others, to drive acquisition.
- Develop engaging email marketing: Collaborate with the lifecycle team to design marketing emails and templates that drive member engagement and retention.
- Ensure brand and product consistency: Work closely with the Product and Product Design teams to ensure marketing assets and landing pages align with the overall product design strategy and user experience.
- Champion the brand voice: Collaborate with the Brand and Creative teams to develop and consistently apply our brand’s visual identity across all marketing touchpoints.
- Create a range of marketing collateral: Produce various assets as needed, including social media posts, content design, and other marketing materials that support campaigns.
What We’re Looking For
- Experience: You have 3-5+ years of experience in a marketing design or graphic design role, preferably within a fast-paced, data-driven environment like consumer tech or an agency.
- Strong portfolio: You have a compelling portfolio that demonstrates expertise in designing for the entire marketing funnel and an ability to adapt designs for various platforms including web, mobile, social media, and email.
- Technical proficiency: You have a mastery of industry-standard design software (Figma, Adobe Creative Suite) and experience with design handoffs to engineering teams. Basic knowledge of web design, content management systems (CMS), and motion/video software is a plus.
- Strategic marketing mindset: You understand the full marketing funnel and the dynamics of different channels. You have experience working directly with Growth Marketing teams and performance marketing specialists.
- Data-informed designer: You have a strong understanding of marketing KPIs and how design impacts them. You have proven experience with A/B testing and using performance data to iterate and optimize your designs for conversion.
- Cross-functional collaborator and communicator: You excel at working with diverse teams, including brand managers, growth marketers, content creators, product managers, and engineers. You know how to communicate your vision and plans and keep stakeholders informed.
- Customer-centric approach: You are skilled at conducting customer and competitive research and translating those findings into effective, resonant designs.
- Mission alignment: You’re excited by Skillshare’s vision of building the world’s most thriving creative learning community.
At Skillshare, we believe creativity thrives in an inclusive environment. We’re excited to meet candidates from all backgrounds and experiences. If you’re passionate about what we do but don’t check every single box, we’d still love to hear from you — curiosity and growth matter most to us.
