Job description
Structural Integrity Associates, Inc. is looking for a Senior Marketing Specialist to join our Marketing and Communications team in Huntersville, NC. This role is ideal for a well-rounded marketing professional with strong writing and communication skills, proven social media expertise, and experience leading integrated marketing campaigns. The right candidate will bring both strategic insight and hands-on execution, with the ability to deliver measurable results in a fast-paced environment.
As a key member of the team, you will support multiple business units and locations, collaborating closely with engineers, subject matter experts, and cross-functional partners. This is a full-time, exempt position based in our Charlotte, North Carolina office, with flexibility for hybrid work.
Primary Responsibilities:
Social Media & Digital Marketing
- Direct and evolves the company’s social media strategy, overseeing content calendar development, sourcing, production, publishing, and performance optimization.
- Develops thought leadership content and guides digital brand presence across multiple channels, ensuring alignment with organizational objectives and positioning SIA as an industry leader.
- Provides strategic analysis of engagement metrics and industry trends, delivering recommendations to senior leadership to expand digital reach and enhance visibility.
Content & Communications
- Execute content creation in alignment with the editorial strategy, delivering high-quality, impactful communications tailored for diverse internal and external stakeholders.
- Partners with executives, business unit leaders, and subject matter experts to shape strategic messaging, strengthening the company’s market positioning and reputation.
- Supports the Marketing Manager to develop integrated communications (social media, press releases, newsletters, marketing collateral, technical articles), ensuring consistency, clarity, and influence at the enterprise level.
Marketing Campaigns & Analytics
- Designs and manages integrated marketing campaigns across multiple channels (email, web, social media, webinars, and events) to support business unit growth and corporate objectives.
- Establishes key performance indicators (KPIs) and leverages analytics to evaluate effectiveness, optimize campaigns, and guide resource allocation.
- Supports the strategic oversight of the company’s website and intranet content, ensuring platforms are optimized for engagement, lead generation, and thought leadership.
Brand & Creative
- Champions brand integrity and evolution, ensuring all messaging and creative materials strengthen SIA’s market reputation and competitive positioning.
- Partners with internal design and external creative resources to conceptualize and deliver compelling visual content that supports strategic initiatives and enhances client engagement.
- Serves as a guardian of brand voice and identity, training and advising internal teams to maintain consistency across all touchpoints.
Required Skills/Qualifications:
- Bachelor’s degree in marketing, Communications, Journalism, or related field preferred.
- 5–8 years of broad marketing experience, with at least 3 years in social media management, communications, or event/webinar management.
- Demonstrated expertise with written communications, with the ability to understand, simplify technical concepts for diverse audiences, and ensure communication strategy consistency.
- Experience developing content calendars, writing copy, and tracking campaign metrics.
- Strong project management skills, able to work independently, prioritize, multi-task, and manage work critical to project deadlines in a fast-paced, dynamic work environment.
- Proficiency in Microsoft Office software including Word, Excel, Power Point, and Outlook; familiarity with CMS platforms (WordPress or similar), email marketing tools (Constant Contact, Mailchimp, etc.), and social media management platforms (Hootsuite, Sprout, HubSpot, etc.) preferred.
- Strong professional verbal and written communication skills, including the ability to interact effectively with people at all levels of the organization
Structural Integrity Associates, Inc. (SIA) does not welcome third-party recruiters, employment agencies, headhunters, etc. Please do not reach out to SIA employees requesting a call, sit down, meeting, or email response.
Export Control Notice:
Certain positions at SIA may require access to information and technology which is subject to Export Administration Regulations 15 CFR 730-774, including those of the US Department of Energy (DOE) in 10 CFR 810 and Nuclear Regulatory Commission (NRC) 10 CFR Part 110. Hiring decisions for such positions must comply with these regulations and may result in SIA limiting its consideration of foreign nationals who are citizens of countries that are not on the DOE’s Generally Authorized Destinations List: https://www.ecfr.gov/current/title-10/chapter-III/part-810/appendix-Appendix%20A%20to%20Part%20810.
About Us:
At Structural Integrity Associates, Inc. (SIA), employees are proud to be part of a company where contributions are valued. Join a team of internationally recognized experts in a culture based on knowledge, excellence, and respect for one another. Our employees are members of a distinct community of internationally respected professionals committed to quality, engineering innovation and a shared goal of building a safer world.
Why Work at SIA?
SIA offers a competitive salary and performance-based bonus program. Our retirement benefits include a Traditional 401k, Roth 401k, and an employer match. To help employees maintain a work-life balance, SIA also offers various paid time off including vacation, floating holidays, sick time, and parental leave.
Our employees also enjoy a comprehensive benefits program that includes the following:
- Medical, dental, and vision insurance
- Life Insurance and AD&D
- Short-term and long-term disability
- Health Savings Account with employer contribution
- Flexible Spending Account for health care and dependent care
- ID theft protection and credit monitoring
Structural Integrity Associates, Inc. is an equal opportunity employer.
www.structint.com
