Job description
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
Xometry is seeking a Performance Content Writer to create compelling, conversion-driven content across both the Xometry and Thomas brands. This role focuses on crafting short-form copy that drives measurable results across paid media, email marketing, video, and other performance marketing channels.
Reporting to the Director of Content, you’ll work closely with marketers, designers, and product managers to bring campaign strategies to life through sharp, persuasive content tailored to engineers, procurement professionals, and manufacturing leaders.
Key Responsibilities
Write performance-optimized content across both brands, including:
- Marketing and lifecycle emails, including welcome series, engagement workflows, and promotional copy
- Paid search ads (Google, Bing)
- Video scripts for YouTube, paid social, and product explainers
- Display and social ad copy
- Landing page copy
Collaborate cross-functionally with Product, Content, Lifecycle Marketing, and others to align messaging with campaign goals and brand voice
Use performance data and testing insights to refine content for higher engagement and conversion
Contribute to campaign brainstorms and messaging strategy with a creative, test-and-learn mindset
Maintain a deep understanding of target audiences across both Xometry and Thomas platforms
Qualifications
- 4+ years of experience writing for performance marketing or growth-focused content roles
- Proven track record of crafting high-converting copy for digital channels
- Strong understanding of how paid media platforms work (Google Ads, Meta, LinkedIn, etc.)
- Familiarity with performance KPIs (CTR, CVR, open rate, ROAS, etc.) and how content drives them
- Comfort and proficiency with Hubspot or similar CRM platform, A/B testing, and AI tools.
- Demonstrated project management and organizational skills
- Excellent grammar, editing, and messaging skills in a B2B context
- Bonus: Experience in manufacturing, engineering, or industrial sectors
#LI-Hybrid
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
