Job description
Who we are
Pathlabs is an end-to-end digital media partner built for agencies. We handle all aspects of our clients’ digital media campaigns, so they can focus on growing their business.
Pathlabs is an extension of an agency’s team, combining the best of both worlds between in-house teams and media vendors. In a product-obsessed world, we double down on service-based solutions. We focus on planning, executing, optimizing, and reporting of performance-based paid advertising campaigns - providing our clients a single point of entry into the world of digital media.
What you’ll do
The Account Associate plays a crucial role as the secondary contact for a group of clients, establishing trusted relationships and prioritizing client goals. They take ownership of the project management and order management for campaigns and actively ensure details are accurate. This position offers experience in digital advertising and client services. They strive to excel in analyzing campaign performance data, presenting insights, and offering strategic recommendations. Collaborating with Account Managers, this detail-oriented role requires individuals with a passion for learning and mastering various softwares, and who thrive in a fast-paced environment. There are career advancement opportunities through continued education and professional development.
Responsibilities
- Responsible for collaborating effectively with various team members and stakeholders, both internally and externally, to drive unforgettable service for our clients.
- Support Account Managers with administrative tasks including contract processing, budget management, and reporting.
- Develop and maintain trusted advisor relationships with clients, presenting campaign performance data clearly and assist in providing strategic recommendations.
- Proactively offer ideas to enhance client marketing initiatives and explore growth opportunities within agency partnerships.
- Ensure accuracy of details in project and order management, troubleshooting data discrepancies as needed.
- QA creative assets against format specifications and communicate with client if revisions are needed
- Create campaign UTMs for approval and distribution
- Utilize internal order and reporting management systems to set up campaign architecture, monitor campaign metrics, and pacing
- Anticipate and identify issues as well as proactively recommend a solution
- Own task delegation for assigned campaigns and projects. Serve as an expert on campaign processes, overseeing task delegation and supporting Account Managers in client communication and strategy development.
- Support Account Managers with client communication including meeting notes and status updates.
- Conduct media research and other Proposal or Presentation (QBR) content as required.
- Schedule internal and client meetings (KOC, Prelaunch, etc)
- Assist in invoicing validation and budget management.
- And other duties as needed to evolve this position
What you will bring
- 1-2 years professional experience preferred, not required
- Professional persona and attitude
- Strong communicator - both written and verbal
- Proficiency in G-Suite. Candidates must have strong skills in Microsoft Excel or Google Sheets.
- Total comfortability with basic mathematical and financial calculations
- Strong understanding of basic advertising principles
- Use of active personal social accounts with 2-factor security for business purposes
- The ability to work up to 50 hours a week when necessary with sustained computer usage.
What we value
- Highly organized and detail-oriented.
- Quick learner with a passion for technology, software, and data.
- Creative problem solver.
- Regularly go above and beyond to exceed expectations and goals.
- Innovative mindset with a passion for bringing forth new ideas and process improvements
- High degree of personal accountability, diligence, and proactivity
- Passion for digital advertising and technology
- You have the ability to give and receive direction and constructive criticism
- Alignment with Pathlabs Core Values:
- People First
- Unforgettable Service
- Own It
- Master the craft
What we provide
- Unlimited Paid Time Off & 13 paid holidays annually
- Competitive healthcare benefits
- HSA-eligible insurance option with a company contribution
- 401k investment opportunity
- Hybrid workplace with in-office, flexible and remote options
- $250 annual match available when a donation is made by an employee to a charity organization.
- 20 hours of paid time off to take action and make a difference in the civic life of your community
- Continuous learning opportunities funded by Pathlabs
**This position is not eligible for immigration sponsorship.
Commitment to Inclusivity
Pathlabs recognizes and values the impact that diversity in background, experiences, culture, and identity brings to our company. Pathlabs is an equal opportunity employer and does not discriminate on the basis of race, creed, color, sex, national origin, marital status, sexual orientation, religious or political affiliation, gender identity, disability, and any other classification, rather we celebrate these differences. We encourage people of color, members of the LGBTQ+ community, and gender diverse people to apply and we prioritize creating a safe and inclusive workplace for all individuals.
