Job description
We are seeking a highly skilled Advertisement Specialist who thrives in creating, managing, and optimizing paid social media campaigns. The ideal candidate is someone who understands how to drive traffic, conversions, and brand visibility through strategic ad placements across platforms like Facebook, Instagram, TikTok, and others. Experience with e-commerce platforms like Stan (similar to Shopify) is a strong plus, but not required.
Key Responsibilities
Develop, execute, and manage paid advertising campaigns across various social media platforms (Facebook Ads, Instagram Ads, TikTok Ads, etc.).
Monitor, analyze, and report on campaign performance metrics (CTR, CPA, ROAS, etc.).
Continuously optimize ad creatives, audience targeting, and bidding strategies to improve results.
Collaborate with content and design teams to ensure ads are on-brand and effective.
Conduct market research to identify trends, audience behaviors, and competitive strategies.
Manage ad budgets efficiently to maximize return on ad spend (ROAS).
Assist in setting up product catalogs, conversion tracking, and pixel events.
(Preferred) Provide basic support or insights on integrating ad strategies with e-commerce platforms like Stan.
Proven experience managing paid social media advertising campaigns.
Strong analytical skills with the ability to interpret data and turn it into actionable strategies.
Familiarity with ad management platforms (Meta Business Suite, TikTok Ads Manager, etc.).
Experience in scaling ad campaigns and handling budget allocations.
Knowledge of e-commerce workflows and customer funnels.
(Bonus) Experience with Stan, Shopify, or similar e-commerce platforms.
Creative mindset with attention to detail on ad creatives and copywriting.
Excellent communication and reporting skills.
Ability to work independently and meet deadlines.
Preferred Attributes
- Data-driven yet creative thinker.
- Proactive in testing new strategies and staying updated with platform algorithm changes.
- Comfortable working in a fast-paced startup or entrepreneurial environment.
- Prior experience in e-commerce or DTC (Direct-To-Consumer) brands is a plus.
Minimum Technical and Work Environment Requirements:
Internet Connection:
- Primary internet connection with a minimum speed of 15 Mbps.
- Backup internet connection with at least 10 Mbps.
- Backup connection must be capable of supporting work during a power outage.
Primary Device:
Desktop or laptop equipped with at least:
- Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
- A minimum of 8 GB RAM.
Backup Device:
- Must meet or exceed the performance of an Intel Core i3 processor.
- Must be functional during power interruptions.
Peripherals and Workspace:
- A functioning webcam.
- A noise-canceling USB headset.
- A quiet, dedicated home office space.
Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
