Job description
The Paid Search Specialist is a role primarily responsible for monitoring, managing, reporting, and supporting planning for paid search programs. This position should have an understanding of the program strategy and objectives to ensure a flawless execution and reporting approach that aligns with campaign goals and objectives.
This position accurately executes programs while closely monitoring campaigns and delivering reporting that aligns with and accomplishes our client’s goals and objectives. Ad Operations is not a part of this role, and candidates with only AdOps experience (even if it included Search) do not meet our criteria.
The starting rate for this role is 7 USD per hour. Please note that the final rate will depend on your skills and experience.
Job Responsibilities
- Campaign Execution and Management:
- Independently execute paid search programs through all stages, including planning, implementation, monitoring, and reporting.
- Oversee the day-to-day management of paid search campaigns across various platforms (Google Ads, Bing Ads, etc.).
- Optimize campaign performance through continuous monitoring, testing, and adjustment of keywords, ad copy, and landing pages.
Monitoring and Reporting:
- Closely monitor paid search campaigns, making real-time adjustments to optimize performance.
- Deliver accurate and insightful reporting that aligns with and achieves our client’s goals and objectives.
Strategy Alignment:
- Understand the program strategy and objectives to ensure alignment with execution and reporting approaches.
- Collaborate with cross-functional teams to support planning for paid search programs.
Ad Operations Exclusion:
This role does not involve Ad Operations responsibilities, and candidates with only AdOps experience, even if including Search, will not meet our criteria.
Minimum 5 years of experience independently executing paid search programs through all stages
Experience in the pharmaceutical/healthcare category
Strong understanding of Search Engine Marketing mechanisms and optimization techniques
Experience with the US market
Fluent English – written and oral
Understanding of metrics and analytical thinking
Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel
Preferred Qualifications
- Working knowledge and experience using Tableau
- Experience in leading a team
System Requirements
At least 15mbps for the main internet and at least 10mbps for backup
A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup
Note: Back-ups should still be able to function when there is a power interruption
A webcam
Noise-canceling USB Headset
Quiet, Dedicated Home Office
Smartphone
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