Job description
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Position Overview
Who you are: Eager to challenge the retail norms, create industry leading campaign strategy and combine best in class media skills with industry-leading retail consulting. You are familiar with how to design, develop, deploy Commerce, sales & operations strategies and services while working in tandem with our eCommerce Media leaders to deliver best in class client service. You will be an end-to-end expert of our planning, buying and reporting capabilities, growing strong client relationships and ensuring health of our biggest client relationships.
Responsibilities
Account Management / Operational Excellence
· Function as eCommerce pod lead in work across small range of clients in support of overall team objectives
· Responsible for retail media network and operational performance on partners such as Amazon, Walmart Connect, Roundel, Instacart, Kroger, Criteo, etc
· Responsible for DTC media & operational performance across Paid Search Engines, Shopping, and other performance-based media tactics as needed
· Recommend, sell-in, and manage team against key client KPIs to effectively deliver results and establish clear yearly / quarterly milestones
· Be proactive in sourcing new opportunities to partner with clients and help grow agency business
· Demonstrate speed and storytelling in analyzing retail sales reports and express differences in media metrics
· Actively work to improve pod process and ensure team compliance for betterment of team work
· Partner with account Director to design and work toward account roadmap for each client business
Thought Leadership & Partnership
· Master, identify and communicate trends in retail and client industries that will impact or be relevant to assigned clients
· Work to assemble case studies of good work and effective process for sharing to larger team
· Display familiarity with media measurement and attribution to inform client KPI setting and expectations
· Clear POV on value of eRetail vs D2C and how they partner with other channels to drive success.
Team Building & Motivation
· Show critical thinking & problem solving on a daily basis
· Ensure team has received all tools and training to excel in their roles. Accountability for team development; this includes maintaining positive morale, creating and updating individual goals docs, and ensuring all direct reports have clear growth plan in place
· Help foster an inclusive and collaborative team culture through motivational initiatives and close contact with full team; Partner with Director to regularly assess pod hours / burn rate and ensure health of all staff
Qualification - Required Skills
· Experience with retail media networks
· Experience in managing direct reports and team development
· Proven ability to translate client asks into concrete asks and next steps to effectively project manage
· Polished presence and presentations skills
· Excellent writing skills with an attention to detail
· Mastery of Microsoft Office Suite
· KINESSO does not require candidates have a college degree
Qualifications - Desired Skills
· Experience with retail media networks specifically Amazon, Walmart Connect, Roundel, Instacart, Kroger, etc preferred
· 4-5+ years of experience with marketing or digital media preferred
· Bachelor’s degree desired; concentration in Marketing or a related field is preferable
· Experience with data visualization platforms and telling data stories (ie. Google Data Studio, Lookr, Tablaeu, etc)
· Ability to multitask and handle other duties as assigned
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$95,000—$120,000 USD
