B2C Monetisation

Job description

About Us 🚀

Immutable is a global technology company, powering the leading platform for building games on Ethereum. We are on a mission to build the future of gaming by redefining how games are played and discovered. Founded in 2018, Immutable is one of the fastest Australian companies to hit unicorn status, having raised more than AUD $300M+ and a valuation of AUD $3.5 billion.

Currently, the Immutable Group consists of the Immutable Platform, the leading platform for building games on Ethereum powering successful games like RavenQuest and Immortal Rising 2, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.

Our ambition is to make digital worlds real; we have incredible global growth plans as the fastest growing gaming chain in 2024 with 250+ games signed, more than in all previous years combined. 🚀

About The Role 🤔

Immutable is building the most valuable network for gamers and games. A core part of that ambition is launching new products that our gamers and games love, and drives recurring revenue to fund our exponential growth. As Head of B2C Monetisation, you’ll lead the design and launch of new consumer-facing products that create real value for players while generating meaningful revenue for Immutable.

You’ll operate like a founder within the business, running an innovation pod that brings together product, engineering, finance, and commercial expertise to validate ideas, ship quickly, and iterate based on what works. This role is not about optimising an existing motion, it’s about building something new, fast, and high impact. The initial focus will be on designing a pre-launch monetisation product that helps games establish and engage an audience before launch through a new on-chain mechanism, underpinned by stablecoins.

You’ll be the commercial owner, responsible for proving the product works, selling it to high-quality games, and building the operational muscle to scale it. You will report directly into the exco and founders, and have significant, dedicated time from that group supporting your program and investing in your development.

You’ll Be Empowered To 🎮:

• Design and validate entirely new revenue streams for Immutable’s player base
• Work closely with strategic game partners to test early hypotheses, gather signal, and refine our monetisation model through fast, high-integrity experimentation
• Own the commercial architecture of these products, including pricing models, monetisation mechanics, risk frameworks etc.
• Collaborate with product and engineering to scope and deliver high-impact MVPs with clear value to both players and games
• Lead conversations directly with game studios to secure design partners, pilot deals, and early commercial agreements
• Build a sustainable, scalable playbook that can be operationalised across our game network and supported by future team expansion
• Define the early operating model and go-to-market for Immutable’s consumer monetisation function, with a direct line of sight to revenue contribution and business model innovation

We’d Love You To Bring 🤝:

• Experience from a top-tier strategy consulting firm with a clear shift into execution-focused, fast-paced product or startup environments
• A strong track record of commercial ownership; you’ve built and launched new products or ventures that generated revenue and solved real user problems
• Comfort navigating zero-to-one environments, where the right answer isn’t obvious and success comes from structured testing, customer intimacy, and decisive execution
• The ability to sell a product vision early; you know how to pitch an idea with energy, conviction, and enough rigour to bring internal and external stakeholders on board
• Deep curiosity about how consumer products monetise; you’ve thought about things like pricing psychology, incentive design, checkout flows, or yield mechanics, and can bring structured ideas to the table
• A hands-on, low-ego approach to execution; you’ll be working closely with engineering, finance, and legal to get products shipped, and know how to navigate complexity without losing momentum

Bonus Points For ✅

• Experience launching monetisation products in gaming, fintech, or consumer marketplaces
• Hands-on exposure to Web3 technologies, especially around wallets, stablecoins, or tokenised economies
• Familiarity with pre-order mechanics, webstore flows, or player lifecycle monetisation
• A personal interest in games, players, and the psychology of why people spend

We are proud of the benefits that we offer for all of our employees globally. Here is a snapshot:

Attracting the best global talent:

💸 We commit to paying globally competitive salaries and contributions & we share our products’ success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance

💻 Our flexible working model blends the best of both worlds: Sydney-based employees enjoy three days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass

📲 We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.

Levelling up your growth

🌱 We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development

📚 Enjoy access to free online courses via Udemy

Helping you thrive

💆🏽‍♀️ Enjoy USD $800 per year to put toward your health and wellbeing

🤗 Get ²⁴⁄₇ access to unlimited counselling for you and your family when you need it through our EAP Service

🎁 Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe

Leave when you need it the most:

👨‍👧‍👦 New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments

🎂 Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday

Additional Information:

Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone’s perspectives and experiences as this has been a significant driver of our success so far.

We are a 2025 Circle Back Initiative Employer – we commit to responding to every applicant.

*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don’t accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!

Join us in shaping the future of web3 gaming!

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