Job description
Kinetic Investments is a venture capital firm backing early-stage companies that are reshaping the digital world. Our mission is to help startup founders turn bold visions into lasting success through strategic investments and collaborative partnerships.
One of our portfolio ventures is developing a mobile-first, gamified social casino platform. With real-time missions, XP progression, loyalty tiers, and integrated charitable giving, we’re creating a new kind of experience that blends entertainment, rewards, and social impact.
We’re looking for a CRM Specialist to join this team on a contract basis to help design, launch, and optimise our lifecycle marketing system. This is a hands-on, execution-focused role that will work closely with product and marketing to drive player engagement, retention, and monetisation.
Role: CRM Specialist (Contractor)
- Location: Remote (UK-based preferred)
- Contract Type: Freelance / Contractor
- Start Date: ASAP
- Duration: 3 to 6 months initially, with potential to extend
Responsibilities
- Lead the setup and execution of lifecycle campaigns across email, in-app messaging, and (eventually) push/SMS
- Design CRM journeys for onboarding, daily streaks, VIP milestones, winbacks, and bonus drops
- Build and manage behavioural segments to ensure timely, relevant, and personalised messaging
- Translate in-app events into CRM triggers in collaboration with the development team
- Analyse campaign performance and run A/B tests to improve engagement and conversion
- Collaborate with product and creative teams to ensure messaging is on-brand, reward-driven, and player-focused
- Own CRM tools and workflows from planning through to launch, optimisation, and reporting
Essential
- Proven experience in CRM or lifecycle marketing, ideally within gaming, mobile apps, or consumer products
- Strong grasp of B2C CRM best practices, including behavioural segmentation and event-based automation
- Technically proficient with CRM platforms and messaging channels (email, push, SMS)
- Demonstrated ability to manage projects across cross-functional teams
- Commercial mindset with a focus on retention, monetisation, and lifetime value
- Comfortable working independently in a fast-paced, remote-first environment
Desirable
- Experience with social casino, iGaming, or digital entertainment products
- Familiarity with XP systems, loyalty programs, and VIP user flows
- Understanding of event-driven messaging and player retention strategies
- Previous experience in a remote-first or startup environment
Personal Attributes
High energy, proactive, and solution-oriented
Results-driven with a strong focus on execution
Thrives in a fast-moving, ever-evolving environment
Adaptable, collaborative, and resilient under pressure
Join a smart, supportive, and ambitious team working directly with founders
Take ownership in a role that offers real impact and visibility from day one
Be part of a culture where your ideas, voice, and contributions are genuinely valued
Expect a fast-paced environment with plenty of opportunity to celebrate success
