Summary
Uptalent.io is seeking an experienced B2B CMO to lead marketing operations, define strategy, and build the marketing department. Responsibilities include developing marketing strategies, managing day-to-day operations, creating promotional campaigns, conducting market research, collaborating cross-functionally, measuring performance, implementing lead generation strategies, setting budgets, keeping abreast of industry trends, and recruiting a high-performing team. Additional responsibilities include leading go-to-market strategies, developing the content strategy, and cultivating strategic partnerships.
Requirements
- Proven experience as a CMO or similar role in a B2B setting
- Deep understanding of marketing principles, with a blend of creative and analytical abilities
- Strong leadership skills to guide teams and drive initiatives forward
- Excellent communication and interpersonal skills
- Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred
Responsibilities
- Develop and execute comprehensive marketing strategies aligned with company objectives
- Establish and manage the marketing department, shaping its structure and overseeing day-to-day operations
- Create and coordinate promotional campaigns and PR initiatives across digital and traditional channels
- Conduct market research to identify trends and opportunities, guiding strategic decision-making
- Collaborate cross-functionally to ensure cohesive customer experiences and meet market demands
- Measure, analyze, and report on the performance of marketing campaigns, KPIs, and ROI
- Implement strategies to achieve lead generation and customer acquisition goals
- Set and manage marketing budgets, monitor campaign performance, and optimize strategies for effectiveness
- Keep abreast of industry trends and advancements, integrating new technologies and techniques as appropriate
- Recruit, train, and mentor a high-performing marketing team to enhance efficiency and effectiveness
- Lead go-to-market strategies for new services, driving growth and demand generation efforts
- Develop and oversee the company's content strategy to enhance brand visibility and engagement
- Cultivate strategic partnerships to expand our network and market reach
Benefits
- Opportunity to shape and grow a marketing function from the ground up
- Work alongside a passionate team with a shared ambition for success
- Contribute to a dynamic and innovative remote talent platform poised for significant growth
- Work for an exciting company and be responsible for creating the Marketing department
- Flexible schedules and holidays
- Work from anywhere
- Monthly compensation in USD
