InMarket

Founded in 2010, InMarket is a digital advertising company that applies search engine principles to physical world shopping. Our real-time marketing and measurement platform helps brands connect with consumers by understanding their shopping habits and when and where to reach them. We offer solutions like Audiences, Activation, Measurement, and InSights.

Our Audiences solution provides scaled audience reach and programmatic tools for consumer targeting. Activation uses AI-driven predictive and real-time omnichannel media to engage people when they are most receptive. Measurement offers unified analytics and real-time campaign optimizations, including our LCI tool, to track performance and improve marketing strategies. InSights delivers actionable consumer insights and custom brand analytics to help identify drivers of incremental sales and return on ad spend (ROAS).

Our services include digital advertising, online marketing, customer acquisition and retention, social media, attribution, mobile marketing, audience targeting, programmatic audiences, and consumer insights. We focus on omnichannel real-time media, unified measurement, attributable iROAS, and creative solutions. We have served trillions of impressions and received over 35 industry awards.

We work with major brands such as Danone Silk to increase product awareness and sales, Bayer to drive portfolio awareness and boost sales, and Dunkin’ to understand performance through measurement. We prioritize privacy, operating under a consumer-first framework. We are a board member of the Network Advertising Initiative (NAI) and an active member of industry associations like IAB, Mobile Marketing Association, IAB Tech Lab, and TAG Registered.

Our mission is to help brands connect with consumers when it matters most. We founded the company to apply search engine principles to the physical world.

Our core values are:

• Good Peeps
• Kaizen
• Data Driven
• Get Schtuff Done
• Agile

Our team of 201-500 employees, whom we call ‘Peeps,’ works 100% remotely. Our culture emphasizes dedication to customer needs, recognizing achievements, and balancing hard work with celebration through events and company retreats. Employees describe the team as smart, dedicated, and compassionate, rallying around clients and each other to deliver results and solve interesting problems.

We encourage continuous improvement (Kaizen), data-driven decision-making, and agility. We emphasize taking risks and welcome opportunities for personal and professional growth outside of comfort zones. Our leaders create an environment where people enjoy working and producing quality results, using data to ensure our work is impactful and evolving. Team members often mention opportunities for learning and professional growth.

Our leadership team includes:

• Todd Morris (Chief Executive Officer)
• Deniece Kennedy (Chief Financial Officer)
• Michael Della Penna (Chief Strategy Officer)
• Trina Rizzo (Chief Revenue Officer)
• Natalie Bastian (Chief Marketing Officer)
• Art Haedike (Chief Technology Officer)
• Tonya Konstantin (Chief Client Success Officer)
• Jason Knapp (Chief Legal & Privacy Officer)
• Stan Turek (General Manager, Measurement)

Our Board of Directors includes Co-Founders Todd Dipaola (Executive Chairman) and Mark Dipaola, CEO Todd Morris, Michelle Millstone-Shroff, and Dave Zinman.

We offer a comprehensive benefits package, which includes:

• Competitive salary
• Stock options or equity opportunities
• Unlimited PTO (within reason)
• Medical insurance
• Dental insurance
• Flexible Spending Account (FSA)
• Company-matched 401(k)
• Paid Paternity & Maternity Leave
• Agile Development Program for professional development and continuous learning
• Bonus eligibility of up to 8%, based on company goals.