Job description
What We’re Looking For:
The Corporate Marketing team is central to building Sift’s brand presence and amplifying our customer success stories in the market. You’ll be joining a small but high-performing team that’s passionate about Sift’s mission and committed to driving measurable impact for the business. We pull for each other and celebrate wins together while maintaining clear focus on how our work moves the company forward. This role reports to the VP of Corporate Marketing and requires close collaboration with key stakeholders across demand generation, customer success, product marketing, sales, PR, and executive leadership to level-up Sift’s social media and customer advocacy strategy and execution.
Key Responsibilities:
Social Media Strategy & Execution: Own and execute comprehensive social media strategy across LinkedIn and other relevant platforms. Create engaging content that positions Sift as an industry leader, showcases our expertise and makes Sift a must-follow account for fraud prevention professionals and executives. Monitor social conversations about fraud prevention and digital risk to identify engagement opportunities. Collaborate with others across the company to amplify product launches and company milestones. Track and analyze social media performance, providing regular reporting and optimization recommendations.
Customer Advocacy Program Ownership: Own our customer advocacy program, SuperSifters, to put Sift and our customers in the spotlight together. Identify, recruit, and nurture customer advocates willing to share their success stories. Coordinate customer participation in speaking opportunities, webinars, conferences, case studies, and industry events. Facilitate customer involvement in press releases, awards submissions, and media opportunities. Create systematic processes for maintaining ongoing relationships with customer advocates. Work closely with Go-to-Market teams to identify and engage potential advocates.
PR Agency Management & Support: Serve as day-to-day liaison with external PR agencies, ensuring alignment with broader marketing objectives. Support PR campaign development and execution, including media outreach and thought leadership initiatives. Coordinate executive positioning and speaking opportunities. Assist with crisis communication planning and execution when needed.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field
4-6 years of marketing experience with demonstrated expertise in external communications, social media management, and customer advocacy programs
Proven track record of building social media presence and engagement for B2B technology companies, preferably in fintech, security, or AI/ML industries
Preferred: Experience running customer reference programs, case studies, and advocacy initiatives that drive business outcomes
Strong project management skills with ability to manage multiple priorities in a fast-paced environment
Excellent written and verbal communication skills with ability to adapt messaging for different audiences
Experience working with external agencies and vendors
Proficiency with social media management tools, familiarity with Salesforce and project management tools (preferred)
Strategic mindset with focus on achieving measurable business objectives and customer-centric approach to marketing
Must-haves: determination, scrapiness, and creativity
Benefits and Perks:
Competitive total compensation package
401k plan
Medical, dental and vision coverage
Wellness reimbursement
Education reimbursement
Flexible time off
A little about us:
Sift is the AI-powered fraud platform securing digital trust for leading global businesses. Our deep investments in machine learning and user identity, a data network scoring 1 trillion events per year, and a commitment to long-term customer success empower more than 700 customers to grow fearlessly. Brands including DoorDash, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com and follow us on LinkedIn.
