Job description
Salary: USD 1000 - 1500
You’ll be responsible for creating videos for our client’s channels.
The videos will be a mix of ‘How to’ tutorials about our plugins, how to achieve a certain thing with our product and general videos about WordPress or other popular plugins. They will consist of you being on camera, images, and screencasts with voiceover.
You’ll need experience of both hands-on production and editing, taking care of all stages of the video production process. Depending on your skills and experience, you may either implement a video strategy and SEO goals provided by our Head of Content, or you may take the lead on research and strategy yourself.
The role will be flexible and varied, working across multiple video platforms. You’ll need to be motivated to produce high quality content at a high volume with minimal supervision.
Everything you do will be focused on sales and conversions. You will follow a data-driven video creation cycle, in which you seek evidence to inform planning; implement the videos; and then seek further data to evaluate the impact and make ongoing improvements.
This is a permanent, full-time position working remotely from your own location - although we can consider part-time hours if needed. Depending on your skills and experience, we are offering a flexible salary range.
Things you’ll be doing
Depending on your skills and experience, you will be doing some or all of the following activities:
- Creating a video content calendar
- Producing and editing engaging educational, general, and brand video content.
- Working with customers to obtain video testimonials.
- Creating supporting images to illustrate videos, such as opening and closing slides.
- Create featured images for videos or work with our designer.
- Optional - Producing other types of video such as video tutorials and animated gifs showcasing our plugins.
- Optional - SEO keyword research and analytics to identify ideas for new videos.
- Optional - Analyzing the impact of existing videos and looking for new opportunities.
- Optional - Creating your own featured images for the videos.
- Optional - Networking with other companies to grow our presence across other YouTube channels.
You will need
Hard skills:
- Basic experience of working with the WordPress CMS - for example, creating a WordPress site, managing content, or installing plugins.
- Proven experience of producing and editing quality videos for publication online.
- Experience creating screencasts.
- Ability to create images to illustrate your videos, including basic image editing such as cropping and sizing images, and opening and closing slides.
- Familiarity with YouTube trends and conventions, with the ability to utilize these techniques to increase subscribers, views, and overall engagement.
Soft skills:
- Perfect spoken English with a clear accent. If English is not your first language then your speech must be completely fluent.
- Good on-camera and narration skills.
- An engaging, enthusiastic personality that will capture the viewer’s interest and make them excited about our products.
- Ability to create videos that drive outcomes, translating software features into compelling videos.
- Ability to describe technical software in a clear and accessible way.
- Ability to present in a relaxed but professional tone. Your videos must achieve the right balance between promoting our plugins without appearing too sales-driven.
- Excellent attention to detail.
- Relaxed and confident in front of the camera.
Nice to have
- Advanced-level WordPress experience. (Coding experience is not required.)
- Proven experience in creating and implementing video strategy, with a strong instinct for what makes video content succeed online.
- Proven experience of creating videos about WordPress plugins and themes
- Experience of using analytics and other tools to evaluate the impact of videos and identify new opportunities.
- Ability to create more advanced graphics and animated gifs.
- Experience of managing and evaluating YouTube ads.
- Networking skills, with the ability to perform effective outreach and link building work, nurturing relationships with influential Vloggers.
