Job description
Kion automates CloudOps with a single platform providing policy-based identity, FinOps, and compliance for multicloud infrastructure. Kion helps organizations achieve ‘governance by default’ through improved visibility, automation, guardrails, and guidance across AWS, Azure, GCP and OCI environments. This helps enterprises reduce complexity, eliminate chaos, and minimize manual work so they can innovate faster with less risk. Wherever they are on their cloud journey, Kion empowers organizations to confidently provision accounts, maintain financial control, and ensure compliance with security regulations. Kion serves leading commercial, higher education, and government agencies including Indeed, Verizon, NASA, and the Centers for Disease Control and Prevention (CDC).
We’re a fast-growing, Series A startup and we believe employees are our most precious resource. While we’re headquartered outside Baltimore, MD and Washington DC, we are committed to a 100% remote-first workforce. In addition, Kion offers excellent compensation and outstanding benefits, at zero cost to the employee!
If you’re passionate about using your expert skills to bring transformational change to a customer’s cloud journey, you’d be a great addition to our team!
YOUR ROLE:
As the Content Marketing leader, you’ll be responsible for driving the company’s content and SEO strategy to inform and educate Kion’s target personas along their cloud journey. In this role, you’ll be responsible for developing the approach to drive maximum visibility for Kion’s messaging and value proposition as well as creating high value content for campaigns and lead conversions. You will work in a fast-paced, agile and collaborative marketing environment, managing multiple projects and working across internal stakeholders and outside agencies. The ideal candidate appreciates ‘wearing many different hats’ and being versatile to meet business requirements.
YOUR DAY-TO-DAY:
- Establish SEO, keyword and backlink strategy to align to pillar campaigns.
- Build and manage a rich content/editorial calendar to attract a qualified audience to our digital properties (drive awareness, subscribers and leads).
- Blog regularly to attract site visitors through search, social media and email.
- Review and optimize content for all digital properties re: quality, brand consistency and tone of voice.
- Create multi-modal campaign-related resources across the customer journey (e.g., web copy, nurture emails, whitepapers, eBooks, infographics, guides, social media, customer stories, internal comms, etc).
- Grow new leads by converting site traffic through compelling calls-to-action, landing pages, social media and email content.
- Nurture Kion prospects by producing regular, helpful content aligned with the needs and interests of Kion’s target personas.
- Optimize marketing automation and lead nurturing processes through appropriate email cadence and content.
- Collaborate with leadership, product, sales and industry experts to create the most compelling content (including thought leadership and demand generation components).
WHAT WE ARE EXPECTING FROM YOU (I.E., THE QUALIFICATIONS YOU MUST HAVE):
- Education: BS/BA in business, marketing or communications.
- 7+ years of experience. Cloud, SaaS, management/governance software experience is a plus.
- Demonstrable experience driving continually improving content and SEO initiatives.
- Understanding of the Google search algorithm and backlink approaches.
- Experience planning and executing prospect & customer-facing content programs.
- Understanding of the sales funnel, lead lifecycle and acceleration tactics.
- Experience breaking down technical topics for multiple audiences.
- Experience using analytics to inform content marketing decisions.
- Excellent communication, professional writing and content curation skills; ability to write short- and long-form content—and to also synthesize the information into infographics, video scripts, interactive digital experiences, etc.
- Customer and sales focused. Proven experience partnering with product and sales teams to run successful campaigns.
- Strong communication and collaboration skills with the ability to manage and build relationships cross-functionally.
- Proficiency with marketing automation platforms (HubSpot & SFDC), CMS (Craft & Wordpress) and AI/analytics tools (ChatGPT & SEMrush).
- Solid project management experience ensuring that all commitments are met, and stakeholders are informed for multiple concurrent projects.
- Analytical and creative.
WHAT WE WILL PROVIDE IN RETURN:
- Kion is a remote-first company. We offer a 100% remote work schedule (US only) as well as an in-office or hybrid schedule if you are local to the DC-Maryland-Virginia area.
- Excellent compensation and high-quality benefits, including multiple medical plan options to fit your needs and budget. Kion contributes generously toward premiums for medical, dental, and vision coverage.
- 3% of direct compensation contribution to your 401(k) (no match required).
- Unlimited PTO to allow staff to spend time with friends and family.
- Regular virtual engagements to better connect with co-workers and talk about life outside of work.
- A small-team collaborative environment that fosters communication and innovation.
At Kion, we are focused on making people’s lives in the cloud easier through innovative products built by passionate employees. We are looking to add talented, motivated people to our team to help achieve this mission through the development and delivery of our revolutionary CloudOps platform.
If you want to help organizations spend less time managing and governing their cloud, and more time driving value in the cloud, you’ve come to the right place. Apply below and we’ll be in touch shortly!
