Job description
Working At Bitso
We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.
To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.
Your Purpose
As a Customer Lifecycle Manager, you will play a pivotal role in maximizing revenue from Bitso’s existing user base by designing and executing strategies that improve early activation, retention, and prevent cashouts. You will leverage data-driven insights to create impactful campaigns and user journeys, ensuring our customers derive maximum value from Bitso’s products. This role is perfect for a bold decision-maker who thrives on turning data into actionable strategies and isn’t afraid to take risks to move the needle.
Reports To
VP of Product
Who You Are
- Lifecycle Marketing Expert: Proven experience in lifecycle marketing, retention strategies, or growth marketing, with a focus on improving customer engagement and revenue.
- CRM Proficiency: Hands-on experience with CRM tools like CleverTap, HubSpot, or similar platforms to design and automate user journeys.
- Data-Driven Mindset: Comfortable using data tools like Looker Studio, Excel, etc. to extract insights and measure campaign performance.
- Customer-Centric Strategist: Deep understanding of user behavior, with the ability to design flows and triggers that improve activation, retention, and revenue.
- Collaborative Leader: Experience working closely with product, onboarding, and marketing teams to align strategies and launch impactful campaigns.
- A/B Testing Enthusiast: Experience collaborating with data science teams to design, execute, and monitor A/B tests with proper segmentation.
- Bold Decision-Maker: A proactive mindset with the confidence to make decisions that drive measurable results and move the needle.
- Industry Knowledge: Familiarity with crypto or fintech products is a plus, but not required.
What You Will Do
- Strategy Development: Design and implement lifecycle marketing strategies to improve early activation, retention, and revenue from existing users.
- Data Analysis: Analyze user behavior and campaign performance to identify trends, opportunities, and areas for improvement.
- CRM Automation: Use CRM tools like CleverTap and HubSpot to create automated flows, triggers, and personalized campaigns.
- A/B Testing: Collaborate with the data science team to design, segment, execute, and monitor A/B tests that optimize user journeys and campaign performance.
- Cross-Functional Collaboration: Work closely with the product onboarding team and other marketing teams to ensure campaigns align with user journeys and business goals.
- Experimentation: Test and optimize campaigns, flows, and triggers to continuously improve performance and user engagement.
- Reporting: Use tools like Looker Studio to track key metrics, measure impact, and report on campaign success to leadership.
- Bold Decision-Making: Make data-driven decisions that drive significant growth and revenue, even in the face of uncertainty.
Your Team
You will lead a team of 2 direct reports, collaborating closely with the Product, Onboarding, Marketing, and Data Science teams to ensure seamless execution of lifecycle strategies.
Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we’re looking for. If this role excites you but you don’t match every point in the description, we still want to hear from you.
Who We Are
With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.
When we hire people for our team, we specifically test for the following traits in addition to our cultural values:
Mission-Driven: We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges
High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility.
Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.
Self-Management: We look for individuals who can independently manage their work, career, and professional development.
Compensation & Benefits
At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.
So for those willing to commit, adapt and pioneer the most important change of the century we offer:
- Me Time program, including unlimited paid time off.
- Remote-first work environment.
- Employee Stock Option program.
- Zero trading fees through our Bitso Alpha app.
- Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
- Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.
- Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.
Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!
- These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
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