Job description
Bridge is a leading B2B SaaS provider of learning management system (LMS) software, helping organizations to build skilled workforces and drive employee development.
Role Overview
We are seeking a dynamic and highly collaborative Marketing Manager to drive retention and cross-sell across our customer base. You will be responsible for developing and executing customer marketing strategies that drive product adoption, nurture loyalty, and transform satisfied users into vocal advocates. You’ll work at the intersection of marketing, product, sales, and customer success, ensuring our customers are consistently informed, engaged, and deriving maximum value from Bridge.
You have experience supporting GTM strategies including creating in-app messaging, customer newsletters, user communities, loyalty programs, review generation, case study development, customer events and webinars.
Key Responsibilities:
- Customer communication strategy and implementation
- Product adoption via campaigns
- Advocacy and community building alongside Customer Success team
- Content and storytelling
- Market intelligence/customer feedback monitoring
- Performance tracking of initiatives
Responsibilities
Develop, implement, manage and track multi-channel marketing campaigns (e.g., email, in-app messages, webinars, social media, community forums) to promote product features, releases, best practices, cross-sell and educational content to our customer base.
Work alongside the customer empowerment team to identify, recruit, and nurture customer advocates. Develop programs to encourage reviews (e.g., G2, Capterra), create compelling testimonials, and foster a thriving customer community.
Turn customer stories into high-impact marketing assets, including case studies, video testimonials, and success stories that drive new business efforts.
Monitor customer feedback, industry trends, and competitive activities to inform customer marketing strategies and contribute to product development insights.
Measure and report on the effectiveness of customer marketing initiatives, including adoption rates, engagement metrics, advocacy participation, and revenue.
Develop, launch, and lead a customer referral/loyalty program that drives engagement and business growth. Build the business case for investment, outline program goals and KPIs, coordinate cross-functional resources to launch successfully, and manage ongoing operations to ensure continued customer participation and measurable results.
Identify opportunities for events with customer success and sales and work with the events team to promote and drive attendance.
Qualifications
Bachelor’s degree
At least five years of experience in marketing, and a least two within a B2B SaaS environment.
Proven experience developing and executing multi-channel marketing strategies.
Demonstrated experience running customer review collection campaigns and transforming testimonials into case studies and other advocacy assets.
Strong collaboration experience partnering effectively with Customer Support and Sales teams.
Excellent written and verbal communication skills, with a knack for translating product features into benefits.
Analytical experience with the ability to track campaign performance and derive actionable insights.
Must have strong experience with CRM (e.g., Salesforce) and marketing automation platforms.
Must have experience with email marketing including building emails and segmenting data.
