Job description
Demand Generation Associate
Our Company:
At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal and Fanatics visit www.impact.com.
Your Role at impact.com :
As a Demand Generation Associate, you will be responsible for managing channels, including website chatbot, direct buy or media buying, and our gifting platform. In this role, you will work closely with the Associate Director of Demand Generation, Sales, Marketing Programs, Content, and Web/Design teams.
What You’ll Do:
Day-to-day job duties include:
Managing Qualified ChatBot Execution:
- Work closely with revenue operations managers to update and manage different workflows within the tool
- Keep sales teams updated within the tool (ie. adding users, managing permissions, keeping reporting updated)
- Work closely with inbound and outbound sales team leaders to optimize the channel
- Review and provide updated reporting on how the channel is performing and recommendations to optimize
Manage Direct Buy Channel Execution:
- Maintain a direct buy calendar with media purchases and commitments, promotional assets, and costs
- Manage Asana tickets and creative requests to the design team, content team, and revenue operations teams
- Ensure leads are submitted to revenue operations to upload into sales routing process
- Work closely with vendors to provide deliverables for ad placements (creative, copy, review)
- Maintain vendor relationships and find new vendors that fit our ICP to test placements
- Report on overall performance of the channel (ie. which vendors performed best, which creative/copy performed best)
Manage Gifting Platform Execution:
- Support inbound and outbound sales teams with campaign builds and troubleshooting questions to support them.
Key outputs
- Drive pipeline and revenue
- Optimize toward agreed-upon campaign KPI’s and ultimately meet agreed-upon marketing KPIs
- Test + Optimize
- Make sure channels are aligned and working cohesively with the sales team
What You Have:
2-4 years of Demand Generation experience
1-2 years of Salesforce experience
Strong collaboration and project management experience
Experience tracking and reporting on campaign performance
Strong critical thinking and analytical skills
Ability to be flexible and pivot in a fast-paced/changing environment
Experience with various martech platforms
- (ie. Qualified/Drift, Sendoso, Asana)
Comfortable in Salesforce
B2B experience
Bonus: Experience in Marketo and 6Sense
Salary range: $85,000.00 - $100,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.
*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Benefits (Perks):
- Medical, Dental and Vision insurance
- Unlimited responsible PTO
- Flexible work hours
- Continued access to Affiliate & Partnerships Industry Fundamentals Certification by PXA
- Parental Leave
- Technology Stipend
- Office only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled.
- Flexible spending accounts and 401(k)
- An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
- An established company with a cool, high-velocity work ethos, where each person can make a difference!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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