Summary
Join Persona as a Demand Generation Manager to help drive business growth through lead and MQL generation, marketing campaign growth, and digital and non-digital channel growth. As a key member of the demand generation team, you will work alongside various teams to develop strategies and execute campaigns that create high-quality leads and deliver best-in-class experiences to prospects and customers.
Requirements
- 3+ years relevant work experience within B2B SaaS, with demonstrated success in creating and executing impact campaigns for targeted audiences
- A can-do and growth mindset. You are curious, comfortable with ambiguity, and ready to give and receive both constructive and positive feedback
- Proven ability in owning campaign programs from conception through execution (this includes planning, project management, and tactical execution)
- Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns and priorities simultaneously
- Outstanding proactive communication skills and ability to problem solve with minimal guidance in a fast-paced, deadline-oriented, data-driven, and team-focused environment
- Understanding of KPIs and campaign performance metrics across marketing channels and can communicate performance to various cross-functional teams
- Strong analytical background and thrives in making data-driven decisions
- Experience with marketing tools and systems, Salesforce knowledge required; familiarity with Marketo a plus
Responsibilities
- Drive successful campaigns that create high-quality MQLs that turn prospects into customers
- Launch campaigns targeted to our ideal customer profiles (ICPs) to drive demand creation and demand capture
- Identify, implement, test,and measure campaigns across channels to drive growth
- Partner with product marketing, operations, sales, sales development, and customer success teams to develop a coordinated strategy and campaign execution for both inbound and outbound lead generation
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 3% 401(k) contribution
- Unlimited PTO
- Quarterly mental health days
- Family planning benefits
- Professional development stipends
- Wellness benefits
