Job description
Our client, a mission-driven organization, is seeking a Digital Content Strategist to develop engaging digital content for social media and marketing campaigns. This role goes beyond basic graphic design to encompass strategic content planning, development, and optimization. You will be responsible for translating brand objectives into compelling content that resonates with target audiences across multiple platforms, with a particular focus on LinkedIn.
If you have a strategic and creative mindset, excellent storytelling abilities, and experience creating data-driven content, we encourage you to apply.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Content Strategy Development: Create comprehensive content strategies and calendars aligned with brand objectives and target audience needs.
Video Editing: Edit and enhance raw assets into high-quality video content for various formats, including reels, long-form videos, and shorts.
Graphic Design: Create static images and social media graphics using tools like Canva or Figma to support brand messaging.
Template & Asset Library Development: Build creative templates and develop a library of reusable assets for streamlined content production.
Storytelling & Visual Composition: Craft compelling narratives through engaging visuals that align with the brand’s mission and tone.
Content Optimization: Adapt both video and static content for different digital platforms and optimize using AI tools, ensuring maximum engagement and performance.
Social Media Content Creation: Develop branded content for social platforms, with a specialized focus on the LinkedIn ecosystem and content strategies.
Performance Tracking: Monitor and analyze content performance metrics, providing insights and recommendations for optimization.
Paid Advertising Support: Assist in developing creative assets for paid advertising campaigns across various platforms.
Research & Trend Analysis: Stay updated on industry trends and best practices to inform content strategy.
Internal Collaboration: Work closely with the marketing team to align content with broader campaign strategies and business objectives.
What Success Looks Like:
Strategic Content Planning: Well-structured content calendars that align with marketing objectives and audience needs.
Diverse & Engaging Content: A well-balanced mix of high-quality video and graphic content that aligns with brand storytelling.
Optimized Social Presence: A steady flow of engaging and visually compelling content that strengthens audience engagement, particularly on LinkedIn.
Data-Driven Optimization: Regular analysis of content performance metrics with actionable insights for improvement.
Efficient Workflow: A well-organized library of creative templates and assets for smooth content production.
Strong Collaboration: Seamless coordination with internal teams for content alignment and execution.
Qualifications:
2+ years of experience in content marketing, content strategy, video editing, or social media content creation.
Proven experience developing content strategies and editorial calendars for brands.
Demonstrated success with LinkedIn content creation and optimization.
Proficiency in Adobe Premiere for video editing and Canva, Figma, or similar for social media graphics.
Experience using AI tools to enhance and optimize content for engagement and performance.
Experience tracking and analyzing content performance metrics.
Skills:
Strategic thinking with the ability to translate brand objectives into effective content plans.
Strong visual storytelling and composition skills for both video and graphic content.
Ability to create engaging and optimized digital content for social media and marketing purposes.
Proficiency with LinkedIn content best practices and platform algorithms.
Data analysis skills to track and interpret content performance metrics.
Excellent written and verbal English communication skills for collaboration and content accuracy.
Research skills to identify industry trends and audience insights.
Traits:
Strategic thinker with both creative and analytical capabilities.
Self-motivated with a growth mindset and willingness to take initiative.
Creative and detail-oriented, with a passion for visual content creation.
Organized and efficient in managing content calendars, assets, and deadlines.
Adaptable and versatile, comfortable switching between strategic planning and hands-on content creation.
Education/Certification:
A bachelor’s degree in marketing, communications, or a related field is preferred.
Content Marketing certification from HubSpot, Content Marketing Institute, or a similar organization is strongly preferred.
Opportunity:
This is an exciting opportunity to contribute to a growing brand by creating impactful digital content strategies and assets across multiple formats. As a Content Creator, you will play a key role in shaping both the strategic direction and visual identity of the brand while ensuring a consistent and engaging presence across digital platforms, with particular emphasis on LinkedIn. If you are a strategic, versatile creator who can translate brand objectives into compelling content and measure its effectiveness, we encourage you to apply.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
