Job description
The Role
We’re looking for a Digital Demand Generation Manager to help scale Zip through its next phase of growth. In this role, you will work across our GTM team including product marketing and sales to drive revenue through deal creation via various marketing campaigns in the U.S. mid-market segment.
Our GTM motion is half sales-lead and product-lead - in this role, you will be responsible for campaigns that attract prospects (usually targeted towards small IT & security departments or operational departments in the mid-market) to Zip and help nurture and convert them to customers.
Your day to day might look like
Designing campaigns across SEO, digital advertisements, and physical advertisements, drive engagement, website visits, clicks, form fill-outs, content downloads, etc. from potential prospects in the U.S. mid-market segment
Working closely with our sales and channel partnership team to nurture opportunities and maximize conversion
Analyzing performance across campaigns and setting up tools and workflows (Google analytics, looker, etc.) to measure success
Requirements
Overall, we’re looking for individuals with high-ownership, autonomy, and willingness to learn.
Preferred requirements are flexible, but are loosely:
5+ years of marketing experience, preferrably in B2B mid-market segment
Experience designing, implementing, and measuring success across a wide range of campaign types from SEO to digital advertisements to physical advertisements and trade shows
Experience marketing to IT, Cybersecurity, and Operational departments
Strong written and verbal communication abilities.
Company
Enterprise cybersecurity is broken. Current annual cybersecurity spending is roughly $150B, with most enterprises spending heavily to deploy, manage, and configure 100s of different tools for marginal security benefit. At Zip, our goal is to build software that makes enterprise cybersecurity reasonable – to reduce bloat by bundling and configuring opinionated security tooling, synchronizing everything from device management to application security under one central pane of glass.
Multiple companies with security offerings from Google to Jamf are now releasing APIs that allow automated management, and with new government efforts to publish data on the global security risk landscape, there’s a unique opportunity to be the first in the market to properly integrate and build a full-stack, opinionated, enterprise security company. At Zip, you’ll be at the cutting edge of security, working with some of the world’s most important companies to effortlessly secure their people, software, and data.
Our Values
We want our employees learn, grow, and have career satisfaction
- We want to create a successful company – but not at the cost of culture. At Zip, we value each other, and want to create a culture where our people are not only “working in a fast-paced, challenging, environment” but are also (and more importantly) happy, learning, and able to contribute. We value succeeding as a collective.
We are a high autonomy, high trust organization that prioritizes thoughtful communication
- No one likes being micromanaged. At Zip, we value autonomy and trust our employees to get the job done. We add communication here to emphasize that high autonomy and high trust doesn’t mean no support. At Zip supporting our employees and creating a great culture is a top priority. Thoughtful communication in tandem with high ownership is key to not just building a successful culture, but also external collaboration with customers and internal teams.
We value transparency, equity, and empathy.
- Honest, empathetic feedback is kind. It gives your co-workers the opportunity to grow and become the best versions of themselves. At Zip, we value frequent, well-structured, fair feedback – feedback that directly relates activities to outcomes, and allows us all to move forward together, better.
We want to move fast, be flexible, but not break things:
- We’re a start-up: we need to move fast, and be able to pivot at a moment’s notice. But we don’t want to break things, and want to balance being fast with being thoughtful and intentional about how we build our software.
We value balance
- Whether it’s work/life balance or moving fast/building right balance, understanding the tradeoffs in a start-up and making sure to strike the right balance is necessary. We continuously evaluate our decisions in a data-driven way, and aim to make sure we’re always getting better.
We assume best intentions
- We’re a team working together to make enterprise cybersecurity easy. We’ll face hard problems together, and assuming best intentions of coworkers is of utmost importance to building a great culture.
