Job description
We are looking to hire a results-driven Digital Demand Marketing Manager to join our dynamic Marketing team. This is an exciting opportunity to influence our digital demand generation strategy and drive pipeline growth across multiple channels.
Working under the leadership of the Director of Marketing, the Digital Demand Marketing Manager will play a critical role in owning and optimizing our digital demand generation strategies to attract high-quality leads, nurture them through the funnel, and analyze pipeline and campaign effectiveness to drive measurable business impact. Working within the Marketing department, you’ll partner closely with cross-functional teams across Marketing Systems, Sales, Client Marketing and Events to deliver high-performing campaigns. The right candidate is someone who is analytical, creative, and takes ownership of growth targets and reporting.
About LEAP
LEAP is the leading provider of Legal Practice Productivity Solutions in the world and is part of ATI – one of the largest international LegalTech companies. For more than 30 years, our curiosity and commitment to continual improvement have kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, which is to ‘Help lawyers who help people.’ The market-leading software we develop, and support is used by more than 100,000 lawyers and their staff in small and medium-sized law firms.
Working alongside our international team of passionate high achievers, you’ll join a fast-growing technology business where things seldom stay the same for long. With more than 1000 smart, caring and ambitious ‘LEAPsters’ working together across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand, you’ll be in good company here.
Meet the team
Our Marketing team are the passionate product advocates who help our growing network of users understand what’s possible with LEAP on their side.
As custodians of the LEAP brand, the Marketing Team is responsible for building awareness, recognition and adoption of our products across the legal profession, turning LEAP into a brand that lawyers know and love.
From executing marketing campaigns that reach hearts and minds, to developing a consistent, concise and always compelling brand, you’ll play an active role in guiding the lead growth trajectory of our business. As you empower lawyers to provide more flexible and affordable services, we’ll empower you to build a more agile and autonomous career limited only by your ambitions.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES
Strategy Development
- Act as a key collaborator on the marketing demand generation strategy across digital channels [paid and earned media platforms] to achieve lead generation and pipeline goals.
- Collaborate with Marketing Systems and Sales to target specific buyer personas (ICPs) based on business objectives.
- Theoretical and hands-on budget management for all paid campaigns.
Campaign Management
- Plan, implement, and monitor multi-channel campaigns (including paid search, social, display, and prospect email marketing.
- Own the performance of lead generation channels including Google Ads, Google Analytics, Bing Ads, LinkedIn Ads, Reddit, and highly-targeted campaigns.
- Collaborate with the creative and content marketing participants to produce compelling assets including landing pages and banners.
- Strategize journey workflows and influence improvements as needed.
Lead Nurturing & Conversation Optimization
- Collaborate with Marketing Systems to implement and optimize automated marketing workflows and nurture campaigns using tools like Marketing Cloud and Pardot.
- Drive conversion rate improvements across key touch points including paid campaigns and associated landing pages.
- Collaborate with Marketing Systems on paid campaigns and associated email flows using Pardot to track engagement and conversions.
Data Analysis & Reporting
- In tandem with paid campaign tools, apply strong ownership of Salesforce and Pardot to analyze daily lead activity and campaign performance data against pipeline and goals.
- Provide insights and recommendations for improving ROI and driving efficiencies across paid marketing programs.
- Report daily on paid performance metrics including Form Fillers, MQLs, SQLs, attribution, and cost-per-lead (CPL) to key stakeholders.
- Application of Confluence process documentation.
- Monitor lead quality from paid campaigns in partnership with Marketing Systems and address unactioned leads and pipeline bottlenecks.
REQUIRED QUALIFICATIONS
Experience
- Proven track record of 7+ years in digital demand generation or growth marketing in a SaaS environment.
- Experience managing marketing spend across platforms and subscriptions.
- Full understanding of paid marketing platforms and how martech tools play a role in lead generation.
Nice-to-have Experience
- Hands-on experience with Salesforce, Pardot and Marketing Cloud.
- Reddit performance marketing.
- Ability to craft or optimize the copywriting materials in your campaigns.
Skills
- Hands-on expertise with analytical tools (Google Analytics, Google and Bing campaign dashboards) to analyze performance data and derive actionable insights.
- Strong knowledge of SEO and SEM best practices, audience targeting, and remarketing.
- Excellent project management skills and the ability to juggle multiple priorities.
- Outstanding communication and collaboration skills, with a knack for working cross-functionally.
- Willingness to use Pardot and Marketing Cloud to create sales and client communication emails.
Mindset
- Results-oriented professional with a growth-focused mindset and the ability to pivot quickly as needed.
- Creative thinker who enjoys testing and experimenting with new demand generation ideas.
- Self-starter with a drive to meet ambitious goals and deadlines in a fast-paced environment.
- Own the metrics of your campaigns and translate into digestible, relatable business narratives.
Preferred Qualifications
- Experience in enterprise-level SaaS marketing is a plus.
- Exposure to legaltech marketing is a plus.
BENEFITS
What you’ll get
Why work at LEAP?
There are endless opportunities within our business to progress and grow your career and full training is provided so an aptitude and hunger to learn is essential. We offer:
- Competitive compensation
- Excellent group insurance benefits
- RRSP with employer matching
- Generous Paid Time Off (PTO), including starting at 4 weeks’ vacation, sick days, floater/personal days and volunteer days
- Hybrid working model at our beautiful and modern downtown Toronto office as well as work from home days
- Collaborative and inclusive work environment filled with learning and support
At LEAP,
We care about what we do and the people we work with
We continually improve to be the best
We NEVER EVER GIVE UP!
At LEAP we are committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. LEAP is committed to providing accommodations in all parts of the hiring process. If you require accommodation, we will work with you to meet your needs
