Job description
Omega Hires is a fast-growing and dynamic IT staffing company based in Virginia, USA, having its Offshore recruitment center in Vikhroli (W) Mumbai. We specialize in Digital, Enterprise, and IT staffing.
We are seeking a dynamic and creative Digital Marketing and Branding Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and a passion for creating innovative campaigns.
Job title: Digital Marketing and Branding Specialist
Timings: 9:30 AM EST to 01:30 PM EST
Location: Remote
Joining: ASAP
Responsibilities:
- Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Conduct market research to identify target audiences and industry trends.
- Analyze website traffic and user behavior to optimize digital marketing efforts.
- Social Media Marketing:
- Manage and optimize social media channels (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase brand awareness and engagement.
- Create engaging content, including text, images, and videos, to attract and retain followers.
- Monitor social media analytics to measure campaign performance and adjust strategies accordingly.
- Content Marketing:
- Develop and implement a content marketing strategy to attract and retain customers.
- Create high-quality content, such as blog posts, articles, and whitepapers.
- Optimize content for search engines (SEO) to improve website visibility.
- Email Marketing:
- Design and execute effective email marketing campaigns.
- Segment email lists and personalize messages to improve engagement.
- Track email campaign performance and analyze metrics.
- Branding and Identity:
- Develop and maintain a strong brand identity, including logo design, color schemes, and typography.
- Create brand guidelines and ensure consistency across all marketing materials.
- Collaborate with designers to create visually appealing marketing materials.
- Paid Advertising:
- Manage paid advertising campaigns on platforms like Google Ads and social media.
- Optimize ad campaigns to maximize ROI and minimize costs.
- Analytics and Reporting:
- Track and analyze key performance indicators (KPIs) to measure campaign effectiveness.
- Generate regular reports on marketing performance and provide actionable insights.
Qualifications:
- MBA degree in Marketing, Advertising, or a related field.
- Proven experience in digital marketing and branding.
- Strong understanding of social media marketing.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo).
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a team. 1
