Digital Marketing Specialist

Job description

Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works.

For over 35 years, Cority has been powered by the spirit of innovation, deep domain expertise, and a commitment to integrity that enables higher levels of operational and sustainable performance with the most comprehensive, human-centered, and secure SaaS platform to help workers and businesses thrive in 100 countries around the world.

The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.

WHAT’S IN IT FOR YOU?

At Cority, we keep abreast of the changing labour market to ensure that our employees are paid based fairly and equitably based on their skills, years of experience, education and functional experience. Employee health and well-being are at the core of what we do. Competitive health benefits, dental plans, fitness allowance, health care spending account, retirement savings plan, work from home, as well as subsidized internet provide employees and their families support and flexibility.

We pride ourselves on our values-driven, performance oriented, dynamic and growth focused culture. The leadership team strives to create a meaningful work experience for employees through challenging work projects and employee recognition. Our HR team ensures our employees have opportunities to get social through corporate volunteering and social happy hours both in office and virtually.

Job enrichment, employee development and career planning are our priority. Cority ensures that employees have their skills and certifications up-to-date with our annual training allowance. Internal Recruitment, Departmental Conferences, Group Training Programs, and High Talent Programs are some of the ways that we hone skills and grow talent within the company.

POSITION SUMMARY:

Cority is seeking a Digital Marketing Specialist to partner closely with marketing leadership and the Digital & Brand Team to assist in the development and implementation of a comprehensive digital strategy with a specific focus on increasing both organic and paid traffic, improving engagement & conversion rates, enhancing user experience, and search engine optimization. This role will be responsible for supporting the management and execution of customer acquisition programs across multiple digital channels to drive growth in all stages of the marketing funnel.

Primary Responsibilities:

• SEO, SEM, & Advertising

• Perform ongoing paid keyword discovery, expansion, and optimization (Google Ads, Bing)

• Leverage a holistic strategy and coordination of search marketing activities across paid and organic channels while considering social media opportunities and influence

• Assist in the creation and implementation of an ongoing SEO program that is constantly monitored and optimized

• Consult on multi-lingual, multi-regional, and global SEO strategy

• Continually identify opportunities for improvement in digital marketing activities as they relate to lead generation campaign strategies across PPC, SEO, and social media channels.

• Develop, implement, and optimize link-building strategies

• Manage updates and conversion optimization strategies for additional advertising channels such as paid social, ensuring cohesive cross-channel marketing via advertising that supports department and company strategies and goals

• Analytics & CRO

• Ensure that the leads provided to internal resources (e.g., sales, etc.) are accurately routed through back-end operations

• Continuously evaluate the quality of leads generated by digital marketing activities and work to maintain/improve quality while optimizing conversion rates for target personas from ICP organizations

• Manage, and report regularly on campaign and channel performance for owned channels (e.g., ROI, leads, conversions, engagement etc.)

• Drive A/B testing process within SEM and landing pages, reporting and acting on results to drive CRO

• Collaborate with internal and external resources to manage and resolve SEM & SEO priorities

• Collaborate with solutions marketing and brand communication team members on the creation of ad copy and landing pages

• Support the optimization of digital operations through marketing automation tools, CRMs, website, and broader marketing tech stack

Requirements/Qualifications:

• Minimum of Bachelor’s degree from college/university
• 3+ years of relevant work experience in digital marketing with a focus on B2B SaaS or software experience
• Background or experience in any of the verticals or markets that Cority serves is a plus, including environmental, health, safety, sustainability, quality
• 3+ years of progressive experience in the digital marketing space
• 3+ years of hands-on experience with SEO and SEM (Google Ads, Bing, LinkedIn)
• Obsessed with optimizing paid advertising channels to get the most out of a budget
• Informed and on top of digital and search marketing trends with a perspective and action plan for a future without 3rd party cookies
• Working knowledge of marketing automation tools such as Salesforce, Marketo, Qualified
• Ability to operate and excel at strategic and tactical levels
• Some to advanced knowledge of HTML, CSS, JS, XML
• Comfortable in a PC & Microsoft business tools environment
• Exceptional communication and collaboration skills with colleagues in cross-functional teams
• A dual-minded approach: You’re highly creative and a digital marketing connoisseur but can also be process-driven, think scale, and rely on data to make decisions
• Demonstrated understanding of a B2B marketing funnel and how to align digital marketing with customer journeys
• Great interpersonal skills and ability to interact with the audience and colleagues across the globe in a polished and professional demeanor
• Highly organized, detail-oriented with the ability to project management effectively with decentralized, cross-functional teams
• Outstanding problem-solving skills and capacity to manage multiple priorities in a fast-paced and deadline-driven environment
• Strong, reliable internet connection

Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to [email protected].