Job description
Bitcoin Depot ( bitcoindepot.com ) is the world’s leading cryptocurrency ATM network. Based in Atlanta, GA, our business, and our teams are rapidly expanding, and we are looking for a Digital Marketing Manager (DMM) to join our dynamic Marketing team and help us Bring Crypto to the Masses™.
The DMM will report to the Director of Marketing and will have primary responsibility for maintaining the company’s B2C Paid Media/Google Ads campaigns and strategy, our online presence, as well as managing our digital marketing campaigns. The right candidate will have recent hands-on experience updating websites, driving improvements to SEO rankings and conducting detailed A/B testing in marketing campaigns. The DMM should also have a strong grasp of current marketing tools and marketing automation platforms. If you are goal-driven, are a seasoned digital marketer and are crypto-passionate, this opportunity may be for you.
Bitcoin Depot is the largest Bitcoin ATM Network in the world offering users the ability to buy and sell Bitcoin at thousands of BTM and BDCheckout locations.
We are proud to be an Atlanta Journal-Constitution Top Workplace for 2021 and 2022, the ink 5000, and placing on the ACG Georgia Fast 40 list for two consecutive years. We currently trade on the NASDAQ under the ticker symbol BTM.
The successful candidate must have:
- Bachelor’s degree in marketing, business, data science or a related field
- 8 + years of related experience in a fast-paced working environment
- Strong data analysis experience to include advanced Excel skills and in-depth understanding of ROI
- Expert level experience in Google Ads, Google Search Console, Google My Business, Google Analytics, Data Studio or equivalent tools
- Wordpress or other CMS experience
- Proficiency with JavaScript, CSS, and/or HTML
- Strong work ethic (a “That’s not my job.” attitude will not work at Bitcoin Depot.)
Strongly preferred:
- Experience with Microsoft Office, Google Suite, and Slack
- SQL, Power BI or Tableau experience
- Experience managing vendor partner relationships
- Excellent writing and presentation skills
- Experience with SalesForce Marketing Cloud or similar platforms
Position responsibilities:
- Directly manage our Google Ads strategy and campaigns. Manage a multi-million dollar annual budget
- Direct the operations of our strategy and campaigns of Meta, Twitter, Linkedin and other relevant paid media platforms
- Build, update and manage the company’s website and other web properties. Manage external agencies and relationships with IT in obtaining infrastructure support
- Plan and execute multiple concurrent outbound marketing automation campaigns
- Optimize landing pages and user funnels
- Continuously benchmark and evaluate our SEO performance against competitors and our own historical performance. Drive improvements in our rankings.
- Brainstore new and creative growth strategies
- Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identify trends and insights, and optimize spend and performance based on the insights.
- Measure and report performance on all digital campaigns and assess against goals (ROI and KPIs)
- Assist in the development of internal processes that improves Marketing output
- Advises and assists the PPC/Adwords manager or Social Media managers as needed.
Benefits
- 401K Matching
- Health benefits offered with a company contribution towards premiums.
- Paid wellness membership.
- Equity
- Paid time off & holidays.
- Annual in-person team building events.
- Virtual team building events.
- Remote first environment
Bitcoin Depot provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
