Job description
At Fullscript, we’re not just changing healthcare—we’re making it whole.
We help 100,000+ healthcare practitioners support 10 million patients with a platform that delivers evidence-based health solutions, diagnostic support, and practitioner tools—all in one place.
Healthcare today is disconnected. We’re fixing that. Fullscript makes it easier for practitioners to treat the whole person, not just symptoms, so patients get the support they need—when they need it.
We’re building a better way—one where healthcare is connected, complete, and built for impact.
The Digital Marketing Manager at Fullscript will lead and execute high-impact digital advertising campaigns to enhance customer acquisition, retention, and engagement. This role requires a deep understanding of programmatic technology, Display Advertising, Paid Search, and Search Engine Marketing (SEM), along with hands-on experience with Demand-Side Platforms (DSPs), Google Ads, Microsoft Ad, and other relevant tools. You will work closely with cross-functional teams and external partners to ensure campaign success and contribute to Fullscript’s growth objectives.
The ideal candidate will be a proactive, strategic thinker, capable of managing multiple digital campaigns, with a large focus on programmatic channels, and working collaboratively to optimize performance. You will play a key role in driving Fullscript’s digital advertising strategy while refining and improving processes to achieve the best possible results. Let’s GO!
What You’ll Do:
- Programmatic & Paid Search Strategy & Execution: Help drive planning, executing, and optimizing programmatic and paid search campaigns across platforms, focusing on customer acquisition and lifecycle engagement. Ensure cohesive strategy across Display, Video, and Search.
- Campaign Management: Build, manage, optimize, and troubleshoot diverse programmatic and SEM campaigns across the marketing funnel. Leverage market-leading DSPs, Google Ads, and Microsoft Ads to achieve Fullscript’s growth goals.
- Data Analysis & Insights: Analyze large data sets to pull meaningful insights related to campaign performance, and provide actionable recommendations to optimize results. Measure campaign success against KPIs to ensure maximum efficiency and ROI.
- Team Collaboration & Leadership: Work closely with internal teams including marketing, creative, and analytics, while also managing external partners and vendors. Provide mentorship and guidance to junior team members, ensuring the effective execution of programmatic campaigns.
- Client & Partner Relationships: Develop and maintain strong relationships with external partners, clients, and key stakeholders. Collaborate on strategy and planning for programmatic campaigns as part of Fullscript’s broader marketing mix.
- Process Improvement: Actively contribute to the development and enhancement of Fullscript’s programmatic capabilities. Identify and implement process improvements to streamline workflow and ensure high-quality campaign delivery.
- Commercial Management: Oversee budget management, including spend delivery, invoicing, investment, and margin tracking. Help drive profitability within the department while ensuring campaign efficiency and performance.
What You Bring To The Table:
Solid experience in programmatic advertising and paid search campaign management, with hands-on experience using Google Ads, Microsoft Ads, DSPs, and ad-serving platforms.
Strong knowledge of the digital advertising ecosystem, both locally and globally, with an emphasis on SEM, programmatic display, and their roles in customer engagement.
Advanced proficiency in Google Sheets and Slides to analyze campaign performance and present insights clearly.
Exceptional analytical skills with the ability to work with large data sets and derive actionable insights.
Detail-oriented with a high degree of numeracy and literacy to manage complex campaigns and deliver results.
Strong communication skills, able to work cross-functionally, and build relationships with internal and external stakeholders.
Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management.
Bonus Points
Healthcare B2B and B2C experience.
Experience with A/B testing to refine campaigns and improve results.
Familiarity with performance tracking tools like Google Analytics and Looker Studio to evaluate both programmatic and paid search performance.
Why You’ll Love Fullscript:
- Competitive Total Rewards offerings
- RRSP matching program (within CAD) // 401(k) savings plan & matching (within US)
- Customizable Health Benefits
- Flexible Paid Time Off program
- Discounts on Fullscript catalog of products for self, family & friends
- Training allowance and company-wide learning initiatives
- Work Wherever You Work Well*
Why Fullscript?
Great work happens when people are supported, challenged, and inspired. Here, you’ll be part of a team that:
⬦ Values innovation—we push boundaries and always look for better ways.
⬦ Supports growth—through learning, mentorship, and meaningful work.
⬦ Cares about balance—with flexible work options and time off when you need it.
📌 Apply now—let’s build the future of healthcare, together.
Fullscript is an equal-opportunity employer committed to creating an inclusive workplace. Accommodations are available upon request—email [email protected] for support.
Before joining the team, all candidates who receive and accept an offer will complete a background check.
🚀 MORE INFO: www.fullscript.com | www.rupahealth.com | Follow us on social media @fullscriptHQ
🔥 IN THE NEWS: Fullscript acquires Rupa Health
📺Let’s make healthcare whole
