air up®

We created a refillable drinking system that flavors water through scent alone. Our system uses flavor pods. When placed on the bottle, these pods release scents that our brains perceive as flavor through retronasal olfaction. Our aim is to provide a flavored drinking experience without added sugar or unhealthy ingredients.

We offer various bottle types, including Twist, Twist Pro, Twist Pro Steel, Click, Tumbler, and Straw. We also have over 25 natural flavor pods, made from real fruits, herbs, and spices. Each pod flavors up to 5 liters of water. We also offer air up+ supplements.

Founded by Lena and Tim, we launched in Europe in July 2019 and now operate in over 11 countries. Our bottles are produced in Austria and flavor pods in the Netherlands. You can find our products in retail stores like Rossmann, Kaufland, Muller, Rewe, and Edeka. Our initial launch in Germany in 2019 sold 80,000 bottles in under six weeks.

Our mission is to provide impactful experiences, focusing on smart decisions, technology, and research and development. Our core values are Customer Obsession, Impact, and Simplicity.

We operate in a dynamic, fast-growing, and entrepreneurial environment. Our culture emphasizes low politics, high collaboration, and a startup spirit. We encourage experimentation, rapid learning, and continuous development for our team members, who we call ‘Air Uppies’.

With about 200 employees, we encourage cross-functional teamwork across departments like Marketing, Supply Chain, Finance, and Product. Many of our roles are based in Munich, operating under a hybrid work model. Some positions, like Frontend Software Engineer, are remote-first.

We offer employees a range of benefits, including:

• Flexible time management
• A 1,000€ home office grant
• 30 days of vacation, with options for workation (availability may vary by role)
• Generous discounts on our products
• Access to personal development courses
• Regular social events
• An employer-funded pension
• Location-related insurances (which may vary per country)

We also maintain a purpose-built office in Munich.