Digital Marketing Specialist

💰 $54k
🇺🇸 United States - Remote
📢 Marketing🔵 Mid-level

Job description

The Krazy Coupon Lady (KCL) is a female-founder-owned publisher on a mission to be a shopping non-negotiable, unapologetically helping our readers maximize their money, and seize the deal. Our team of shopping experts curates and hand-tests nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox.

You may have noticed that our headquarters are in Boise, ID, but our workforce is fully remote in the following states: Arkansas, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania,  South Carolina, South Dakota, Texas, Utah, Virginia, or Wisconsin. All team-wide meetings are scheduled to be inclusive of U.S. time zones.

About the Role

We’re looking for a Seasonal Digital Marketing Specialist to temporarily join our team during a team member’s parental leave. This role will focus primarily on executing campaigns across our owned marketing channels, including email, SMS, push notifications, and more. Your work will help ensure the continuity of high-impact marketing efforts that drive traffic and revenue for KCL.

Key Responsibilities

  • Build, schedule, and launch campaigns using Braze and other owned-channel platforms
  • Write engaging, brand-aligned copy and collaborate with design on campaign assets
  • Follow channel-specific best practices and compliance requirements (e.g. SMS regulations, image sizing, HTML formatting)
  • Report on campaign performance and surface insights
  • Collaborate with cross-functional teams (MarTech, BI, Dev) to troubleshoot issues and maintain campaign quality

Requirements

  • 3–5 years of experience in digital or CRM marketing
  • Hands-on experience with campaign platforms (Braze strongly preferred)
  • Strong copywriting skills and an eye for detail
  • Understanding of audience segmentation, compliance, and A/B testing
  • Ability to work independently and stay organized in a fast-paced, execution-focused environment

Preferred Qualifications

  • Experience in temporary, contract, or seasonal marketing roles
  • Comfort using project management tools (e.g. Jira, Asana)

What You’ll Gain

  • The chance to support a high-performing marketing team during a key transition
  • Exposure to a range of digital marketing channels and tools
  • A focused, impactful short-term project with real business outcomes

Physical Requirements

  • Reaching: Extending hand(s) and arm(s) in any direction.
  • Use of Fingers: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling.
  • Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
  • Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
  • Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.
  • Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
  • The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
  • The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned

$26 - $26 an hour

About KCL

With our roots in Boise, ID, we’ve grown into a remote company with employees located across the United States. We’re a team focused on hard work, humility, and transparency. We believe in the power of community and the magic of friendship that created KCL so, for us, everything we do is people-first.

KCL values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves.  KCL is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. By completing that application process, someone from our organization will reach out to you to learn more.

KCL participates in E-Verify:Notice of Participation in E-Verify (Notice in Spanish);Notice of Right To Work: E-Verify (Notice in Spanish)

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